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Dan Ward

Dan Ward is the author of F.I.R.E.: How Fast, Inexpensive, Restrained and Elegant Methods Ignite Innovation (HarperBusiness, 2014) and The Simplicity Cycle: A Field Guide To Making Things Better Without Making Them Worse (HarperBusiness, 2015). Prior to launching Dan Ward Consulting, he served for more than 20 years as an acquisition officer in the US Air Force, where he specialized in leading high-speed, low-cost technology development programs and retired at the rank of Lieutenant Colonel. For more information please visit thedanward.com and follow the author on Facebook and Twitter

Eat the Menu

Customer Experience, Design Theory, Storytelling

New comic by author and UX consultant Dan Ward, in which he illustrates another UX 101 lesson.

Article by Dan Ward

May 11, 2017

1 min read

The Comic Guide to the Simplicity Cycle

Author and UX consultant Dan Ward shares an illustrated interpretation of his book, “The Simplicity Cycle.”

Article by Dan Ward

March 14, 2016

1 min read

The Simplicity Cycle: Soda, Swordsmen, and Road Maps

Business Value and ROI, Content and Copy, Content Strategy, Design, Flow and Immersion, Information Design and Architecture, Marketing and Brand, Mobile Applications, Mobile Technology, New and Emerging Technologies, Product design, Project Management, Simplicity

In an excerpt from The Simplicity Cycle, author Dan Ward explains how to leverage complexity and simplicity to achieve goodness in design.

Article by Dan Ward

July 7, 2015

13 min read

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