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To learn more about UX design patterns and principles, as well as some tools and techniques for rapid innovation, check out FIRE and The Simplicity Cycle, available wherever books are sold.
The link to Laura Klein and Kate Rutter’s “What is wrong with UX” podcast is here
Dan Ward
Dan Ward is the author of F.I.R.E.: How Fast, Inexpensive, Restrained and Elegant Methods Ignite Innovation (HarperBusiness, 2014) and The Simplicity Cycle: A Field Guide To Making Things Better Without Making Them Worse (HarperBusiness, 2015). Prior to launching Dan Ward Consulting, he served for more than 20 years as an acquisition officer in the US Air Force, where he specialized in leading high-speed, low-cost technology development programs and retired at the rank of Lieutenant Colonel. For more information please visit thedanward.com and follow the author on Facebook and Twitter
