Article No :519 | April 16, 2010 | by Jonathan Anderson | UX Magazine
For companies to succeed at creating great user experiences in their products, the entire company must be focused on UX to some degree. It’s not sufficient to just hire a CXO or create an isolated UX team, nor can marketing or IT departments take up the UX mantle on their own. UX must be a company-wide competency, and decision-making must be suffused with attention to user or customer needs.
Building a UX orientation and competency can be very difficult for large companies. Complicated politics, segregated departments, entrenched industry practices, fragile legacy products, poor agency partners, and basic lack of information can make it quite challenging to steer the enormous ship toward better UX.
Because of this, UX Magazine has undertaken a large project to profile companies across a diverse range of verticals that have taken bold steps toward better UX. We’re creating a special series called Business UX Leaders to spotlight their achievements with the aim of giving other businesses positive examples of how UX practices can be built and cost-justified, what opportunities to pursue and what pitfalls to avoid, and what payoffs to expect. We hope that this information and the leading examples of their peers will help business leaders take their companies down the path to better UX. Helping business leaders and bringing them into the UX professional community is critical to the success of the cause of better UX.
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If you know of any companies that are making great strides in building UX into their cultures and products, please let us know! We prefer to cover recognizable brands since they have greater credibility with the business audience, but all suggestions are welcome as long as their example is strong enough. PR and marketing people, please don’t take this as an opportunity to try to get publicity for your company unless it is a recognizable brand showing true, strong leadership and success in building UX competency.
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Please include an explanation of why you’re making the suggestion, and provide contact info to people in the company involved in its UX work.