MTV dropped their flashy Flash site – which launched a mere nine months ago – in favor of a more robust XHTML version. It seems the Flash version was not complementing their content and the users were bitching about it… as they mention on their blog. I for one am glad to see this happen. As good as Flash can be, nothing can beat the speed, accessibility and plain old simplicity of an XHTML site, as far as content is concerned.
Building effective partnerships with PMs requires stepping outside of any frustration, ego, or resentment at being ignored, and building empathy. How to do that? Here is what we’re going to find out.