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The Mirror That Doesn’t Flinch

What if AI’s greatest power isn’t solving problems, but holding up an honest mirror? Discover the Authenticity Verification Loop: a radical new way to see yourself through AI.

by Bernard Fitzgerald

10 min read

The Mirror That Doesn’t Flinch

AI Agents in Customer Service: 24×7 Support Without Burnout

June 26, 2025

by Josh Tyson

6 min read

Agentic AI, Artificial Intelligence, Conversational AI, User Experience

IDEAS IN BRIEF

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Why Gemini's Reassurances Fail Users

June 24, 2025

by Bernard Fitzgerald

6 min read

AI Alignment, AI Ethics, AI Transparency, Artificial Intelligence, Google Gemini, Human-AI Interaction, LLM, Machine Learning, Product Design

IDEAS IN BRIEF

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Everyone’s a 10x Employee now. But at What Cost?

June 19, 2025

by Thasya Ingriany

6 min read

Artificial Intelligence, Product Design, UI Design, UX Design

IDEAS IN BRIEF

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Using Conversational AI Platforms to Find the Real ROI

As conversational AI reshapes business processes, major platforms like OneReach.ai and Cognigy are emerging as pivotal players in scalable implementations. Discover how these platforms orchestrate AI ecosystems, providing long-term value and transforming product design in ways that tools like ChatGPT alone cannot.

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5 min read

How Conversational AI Is Shaping The Future of UX 

The article discusses the transformative impact of conversational AI on UX design, emphasizing the need for user-centric approaches and the emerging societal changes driven by AI technology.

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3 min read

Building an Advanced Digital Assistant with Morgan Stanley

Join Jeff McMillan and David Wu of Morgan Stanley as they delve into the creation of a cutting-edge digital assistant for the firm’s advisors. In this insightful conversation with Robb and Josh, they explore the technical and strategic efforts behind building an AI assistant that harnesses a vast knowledge base, propelling Morgan Stanley to the forefront of conversational AI innovation.

Have SpudGun, Will Travel: How AI's Agreeableness Risks Undermining UX Thinking

AI Ethics, AI in UX, Artificial Intelligence, ChatGPT, Design Thinking, Design Tools and Software, Human-Centered Design, LLM, Research Methods and Techniques, UX Research

Mashed potatoes as a lifestyle brand? When AI starts generating user personas for absurd products — and we start taking them seriously — it’s time to ask if we’ve all lost the plot. This sharp, irreverent critique exposes the real risks of using LLMs as synthetic users in UX research.

Article by Saul Wyner

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June 17, 2025

22 min read

Agentic AI: Fostering Autonomous Decision Making in the Enterprise

Agentic AI, Artificial Intelligence, Enterprise AI

Discover how agentic AI is reshaping enterprise operations — unlocking smarter decisions, personalized automation, and a path toward self-driving organizations.

Article by Josh Tyson

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June 12, 2025

6 min read

The Power of Designing for Pushback

Artificial Intelligence, Critical Thinking, Generative AI, LLM, UX Design

What if your AI didn’t just agree, but made you think harder? This piece explores why designing for pushback might be the key to smarter, more meaningful AI interactions.

Article by Charles Gedeon

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June 10, 2025

6 min read

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