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Article by Lawton Pybus
6 min read
How to Think About UX Research Failures
  • The article examines how UX research studies can fail due to issues in design, analysis, and generalization, using case studies to highlight each category’s importance in maintaining research integrity and relevance.
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Conversational ai is changing the nature of every job at every company starting yesterday.

The Disruption of Customer Experience: How Conversational AI is upping UX and CX standards
  • By transforming the way humans interact with technologies and making them more accessible to the public, conversational AI is raising the bar for customer experience.
  • One of the most tangible impacts of conversational AI has been on customer support and sales conversion. Thanks to the automation of conversations, the load on human staff is reduced, which leads to greater customer and employee experience.
  • As technological development advances, more opportunities to make good use of conversational AI will emerge. Nevertheless, it’s also necessary to not underestimate potential challenges related to legacy systems, data availability, shortage of conversational AI specialists.
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13 min read

There’s a ton of noise, promises and exaggerations flying around. Here’s a breakdown of the sixteen conversational AI platforms in Gartner’s 2019 Market Guide.

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11 min read

The following text is a shortened transcript of the lectures I gave in the Fall of 2023 at Elisava Master Talks, Blanc Festival and Pau Barcelona.

Article by Martin Lorenz
7 Things I Learned About Systems
  • The article explores the author’s evolving understanding of system design through seven key lessons learned from their professional experiences, emphasizing:
    • the importance of flexibility
    • collaboration
    • accountability,
    • and sustainability in contemporary design practices.

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9 min read

Basic and advanced approaches to understanding and analyzing users’ beliefs about your product

Article by Lawton Pybus
Measuring Users’ Mental Models
  • The article discusses the concept of mental models and various methods for measuring and analyzing them in user research, highlighting their importance in designing user-friendly experiences.
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7 min read

Did you know UX Magazine hosts the most popular podcast about conversational AI?

Listen to Invisible Machines

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