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Top 5 Trends in User Research & Insights

  • Design, Design Theory, Remote Research, Research Methods and Techniques, Research Tools and Software, Technology, Usability, UX Education, UX Magazine

SAP Research Labs present the top trends and highlights for 2022

Article by Malini Leveque
IDEAS IN BRIEF
Top 5 Trends in User Research & Insights
  • The author presents the top trends and highlights by SAP Research Labs for 2022:
    • Remote user research is the new form
    • Accessibility, diversity and inclusion are becoming more mainstream
    • The demand for measurement and evidence-based product experience strategy continues to grow
    • Exponential growth in experience data is driving demand and investment in data science and machine learning at cloud speed
    • User research is the new culture of learning, practiced by all
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5 min read
Top-5-Trends-in-User-Research-Insights

How Can User Experience Research (UXR) Help Build Users Trust in AI Systems and Increase Engagement?

  • Accessibility, Artificial Intelligence, Behavioral Science, Customer Experience, Design, Design Theory, Remote Research, Research Methods and Techniques, Research Tools and Software, Technology, Usability, UX Education, UX Magazine

With ML facing so many users, there is a case to approach the conception and design of ML-powered applications from a UX research perspective. Read more to find out.

Article by Celine Lenoble
IDEAS IN BRIEF
How Can User Experience Research (UXR) Help Build Users Trust in AI Systems and Increase Engagement?
  • The article covers the conception and design of ML-powered applications from a UX research perspective.
  • The author unpacks the following ideas:
    • Machine Learning and Real Users
    • Machine Learning and The Theory of Machine
    • Mental Models and User Engagement with Machine Learning Apps
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4 min read
How Can User Experience Research (UXR) Help Build Users Trust in AI Systems And Increase Engagement?

How to Champion HCD and Design Research to Stakeholders

  • Accessibility, Customer Experience, Design, Design Theory, Design Tools and Software, Employee Experience, Remote Research, Research Methods and Techniques, Research Tools and Software, Usability, UX Education, UX Magazine

Tips on how to champion HCD and design research to stakeholders and get them on board with all of your UX processes.

Article by Sara Fortier
IDEAS IN BRIEF
How to Champion HCD and Design Research to Stakeholders
  • The article covers:
    • The importance of stakeholder management
    • Challenges to overcome with research resisters
    • Common objections to doing user research and how to respond
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8 min read
How to Champion HCD and Design Research to Stakeholders

9 Things You Can Do to Make User Research Stick

  • Customer Experience, Design, Remote Research, Research Methods and Techniques, Usability, UX Education, UX Magazine

Imagine a situation — you fancy a night out, so you do your hair or makeup, carefully take the time to pick out the best clothes for the occasion or put some perfume on, and then, instead of heading out, you just stand in your own hall, at the front door the whole night. This is your research without properly sharing the findings. You did all the preparations and all the work but the impact is not there.

Article by Adela Svoboda
IDEAS IN BRIEF
9 Things You Can Do to Make User Research Stick

  • The author shares the story about how she started working on new personas for her product and how user research helped her along the way.

  • The author believes that just “having” the research findings doesn’t really mean anything — we have to make some effort ****to let the research findings sink in properly and support adoption across the whole company.

  • Here are 9 tips on how you can share any of your research findings:

    1. Be concise and clear

    2. Co-create

    3. Make the findings easy to take in

    4. Create different artefacts

    5. Test the findings

    6. Quiz and games

    7. (Over)communicate

    8. Top-down approach

    9. Forget about on-site only

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8 min read
9 things you can do to make user research stick

How To Research So PMs Will Listen

  • Customer Experience, Design, Design Theory, Employee Experience, Psychology and Human Behavior, Remote Research, Research Methods and Techniques, Research Tools and Software, Usability, UX Education, UX Magazine

Building effective partnerships with PMs requires stepping outside of any frustration, ego, or resentment at being ignored, and building empathy. How to do that? Here is what we’re going to find out.

Article by Lindsey Wallace
IDEAS IN BRIEF
How To Research So PMs Will Listen
  • PMs are the most critical audiences for research, they are also often the hardest to convince, and the source of many of researchers’ frustrations and heartaches.
  • Building effective partnerships with PMs requires stepping outside of any frustration, ego, or resentment at being ignored, and building empathy.
  • The author shares:
    • Some practices of working with PMs
    • Questions to ask PMs and stakeholders
  • The baseline expectation setting:
    • Level set
    • Set guardrails based on your role
    • Ask for candid feedback and engagement
    • No surprises
  • When researchers and PMs are in conflict or in separate silos, neither role gets the value of the other, but strong researcher-pm partnerships can be game-changing for extending the strategic impact and influence of both design and research.
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6 min read
How to research so PMs will listen

Deep Analysis in UX Research: Ethnography as an Approach Not Method

  • Customer Experience, Design, Remote Research, Research Methods and Techniques, Usability, UX Education, UX Magazine

Despite the evangelizing efforts of industry thought leaders, the qualitative research methodologies of academia is not the ethnography that is practiced in the private sector. So how do we apply ethnographic research in the private sector as an approach and not method? — Great question. Read to find out.

Article by Ender Ricart
IDEAS IN BRIEF
Deep Analysis in UX Research: Ethnography as an Approach Not Method
  • The author considers ethnography in the private sector to be a goal-oriented approach that can be applied to many different kinds of qualitative research.
  • Ethnographic research is about understanding the nexus of knowledge, belief/perception, culture, and power; specifically what facets of these elements come to bare on one’s interaction with said product or service to form their lived experience.
  • The ethnographic approach of deep analysis lets you assess hypotheticals through contextualizing conditions of possible use within relevant underlying value systems, knowledge, perception that truly frame and form a user’s behavior.
  • The authors demonstrates application of ethnographic approach and deep analysis in the example: New Game Console Controller Form Factor.
  • The author’s analysis uncovered the following:
    • Inherited mental models introduced friction.
    • There are already a host of innovative designer controllers available to use even for the game console in question.
    • Game studios have ownership of game control settings.
    • Among the user populations evaluated, one segment in particular had an above average engagement with exclusively “new” video games.
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Deep Analysis in UX Research: Ethnography as an Approach Not Method

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