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Defining and Informing the Complex Field of User Experience (UX)
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A Deep Dive Into Customer Experience
Many of the tools in your UX kit can be put to work in customer experience, which looks at how customers perceive every interaction with a company.
Article - Kerry Bodine - June 24, 2013 - 9 Comments
Participatory Design in Healthcare: Patients and doctors can bridge critical information gaps
Designing with input from users is especially valuable when creating complex and critical products for patients and their doctors.
Article - Andrii Glushko - May 31, 2013 - 0 Comments
The Experience Tells The Story
An original don of advertising, David Ogilvy's 11 principles for creating great campaigns still ring true today.
Article - Ted Booth - May 28, 2013 - 0 Comments
Hiring the Right Designer
An intimate look at the hiring process of a successful, user-centered New York design firm.
Article - Alexa Curtis, John Payne - May 21, 2013 - 0 Comments
The Greatest Secrets of UX Revealed!
Stripping away some of the mysticism and pretense surrounding user experience design.
Article - Joseph Dickerson - May 15, 2013 - 12 Comments
To Dwell Is To Garden
Creating rewarding employee experiences requires in-depth research that digs up the roots of discontent.
Article - Liana Dragoman - April 12, 2013 - 4 Comments
POP UX! Clued Into Curiosity
Clue, the classic murder-mystery board game, shows designers how to create an information gap and a narrative that leads users to the other side.
Article - Andrew Zusman - April 4, 2013 - 0 Comments
A Matter of Character: Knowing your users and their stories
To design a product that fits into the story of users' lives, try looking at them as characters through the lens of a screenwriter.
Article - Sarah Doody - March 21, 2013 - 2 Comments
The Proliferation and Potential of Gamification in Retail Banking
By making transactions more fun, banks can drive customer behavior, improve brand loyalty, and increase engagement.
Article - Sachendra Yadav - March 18, 2013 - 10 Comments
When and Where to “Woohoo”
Crafting compelling and valuable copy requires infusing the brand's voice with a human tone that users respond to.
Article - John Caldwell - February 25, 2013 - 2 Comments