How different design principles can be applied to the field of digital product design. Covering six core themes; persuasion, behavior, visual design, usability, interaction and content.
A unified model for looking at all kinds of games, this book is the first comprehensive attempt to establish a solid theoretical framework for the emerging discipline of game design.
Solving people problems will inevitably solve business problems. The challenge is to get businesses to believe in it, and trust those to deliver on the promise of user centered design.