Solving people problems will inevitably solve business problems. The challenge is to get businesses to believe in it, and trust those to deliver on the promise of user centered design.
The first book to use the unexpected discoveries of neuroscience to help us make the best decisions.
Can computers change what you think and do? B.J. Fogg defines an emerging field that studies the overlap of computers and persuasion.
Psychology professor Barry Schwartz provides evidence that a bewildering array of choices floods our brains, ultimately restricting instead of freeing us.