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Years ago, my mother got a nasty case of food poisoning from an order of chicken tikka at a restaurant. For years after that, if I’d sneak up behind her and say, “Chicken tikka!” she’d crumple into a bout of dry heaves. Translating that into biz ...

Article - Jonathan Anderson - May 22, 2012 - 10 comments

YMTS Digital Marketing Conference is Asia’s most informed meeting place for business, marketing, creative and advertising professionals targeting today’s young purse. Discover exciting fun marketing best practices fro ...

Event - AMG - May 22, 2012 - 0 comments

Every use of your website is a conversation started by a site visitor. Think about it: why do people come to your site or app? IA, Search, Design, and Technology All Support the Content Site visitors and app users come for the content. Of co ...

Article - Ginny Redish - May 04, 2012 - 4 comments

Shantanu Narayen, CEO of Adobe , made a bold statement at the Adobe Digital Marketing Summit in Salt Lake City last week: when asked to select the greater term between two words, design or data, the CEO of Adobe selected design. A crowd of 4, ...

Article - Lindsay Liu - April 05, 2012 - 2 comments

  The BLN are a happy bunch yet again. Want to meet the guy behind the ‘Think Different’ campaign and the guy who put the, ‘i’ in iMac? Be our guest! Our fourth CEO Tales of the year, held in London on May 31st, 6-9.00 pm, will be graced by t ...

Event - The Business Leaders Network: UK community of entrepreneurs, investors & advisors supporting high growth businesses scale. - April 03, 2012 - 0 comments

Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitiv ...

Resource - Roger Dooley - March 21, 2012 - 0 comments

BEYOND MENU BOARDS: A REVIEW OF FAST FOOD SIGNAGE TRENDS IN SYDNEY View more documents from Blueprint Concepts Visit our website: http://www.bpconcepts.com.au/content_common/pg-menu-boards-case-study.seo ...

Resource - Blueprint Concepts, www.bpconcepts.com.au - March 16, 2012 - 0 comments

Designing for findability, usability , and brand reinforcement are basic requirements of web experience design. But the purpose of a website is not just to be found and admired. It's to generate leads, sales, and revenue. By using a conversio ...

Article - Chris Goward - March 02, 2012 - 7 comments

Learn how Cook – An American Express Travel Representative used conversion rate optimization to dramatically lift both phone calls to its agents and online form-fills on its paid search landing page. Product Image:  ...

Resource - Wider Funnel Marketing Optimization - March 02, 2012 - 0 comments

Conversion Conference is a two-day professional event focused exclusively on conversion rate optimization. Scheduled for March 5-6 at the Marriott Marquis in San Francisco, Conversion Conference offers marketers the opportunity to learn the latest strat ...

Event - Tiffany Hampton - February 21, 2012 - 0 comments