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- Content as Conversation
Every use of your website is a conversation started by a site visitor. Think about it: why do people come to your site or app? IA, Search, Design, and Technology All Support the Content Site visitors and app users come for the content. Of co ...
Article - Ginny Redish - May 04, 2012 - 4 comments
- Creating Meaning: Adobe Digital Marketing Summit Recap
Shantanu Narayen, CEO of Adobe , made a bold statement at the Adobe Digital Marketing Summit in Salt Lake City last week: when asked to select the greater term between two words, design or data, the CEO of Adobe selected design. A crowd of 4, ...
Article - Lindsay Liu - April 05, 2012 - 2 comments
- CEO Tales: Ken Segall – Launch of ‘Insanely Simple – The Obsession that Drives Apple’s Success’.
The BLN are a happy bunch yet again. Want to meet the guy behind the ‘Think Different’ campaign and the guy who put the, ‘i’ in iMac? Be our guest! Our fourth CEO Tales of the year, held in London on May 31st, 6-9.00 pm, will be graced by t ...
Event - The Business Leaders Network: UK community of entrepreneurs, investors & advisors supporting high growth businesses scale. - April 03, 2012 - 0 comments
- Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing
Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitiv ...
Resource - Roger Dooley - March 21, 2012 - 0 comments
- BEYOND MENU BOARDS: A REVIEW OF FAST FOOD SIGNAGE TRENDS IN SYDNEY
BEYOND MENU BOARDS: A REVIEW OF FAST FOOD SIGNAGE TRENDS IN SYDNEY View more documents from Blueprint Concepts Visit our website: http://www.bpconcepts.com.au/content_common/pg-menu-boards-case-study.seo ...
Resource - Blueprint Concepts, www.bpconcepts.com.au - March 16, 2012 - 0 comments
- Landing Page Optimization for More Profitable Experiences
Designing for findability, usability , and brand reinforcement are basic requirements of web experience design. But the purpose of a website is not just to be found and admired. It's to generate leads, sales, and revenue. By using a conversio ...
Article - Chris Goward - March 02, 2012 - 7 comments
- Conversion Rate Optimization for Cook, an AMEX Travel Representative
Learn how Cook – An American Express Travel Representative used conversion rate optimization to dramatically lift both phone calls to its agents and online form-fills on its paid search landing page. Product Image: ...
Resource - Wider Funnel Marketing Optimization - March 02, 2012 - 0 comments
- Conversion Conference West 2012 San Francisco
Conversion Conference is a two-day professional event focused exclusively on conversion rate optimization. Scheduled for March 5-6 at the Marriott Marquis in San Francisco, Conversion Conference offers marketers the opportunity to learn the latest strat ...
Event - Tiffany Hampton - February 21, 2012 - 0 comments
- Develop a Successful Conversion Optimization Strategy in 5 Steps - Free Whitepaper
Implementing a Conversion Optimization approach to a lead-generation or ecommerce website can improve the business value of the website. This White Paper provides the framework for developing the business case as well as an approach to opt ...
Resource - Chris Goward - February 21, 2012 - 0 comments
- Consumer Goods Sales & Marketing Summit
Marketing in a Digital World: Transforming Consumer Dialogue into Business Opportunities With the continued convergence of business and IT teams, the annual Consumer Goods Sales and Marketing Summit remains committed to providin ...
Event - Tiffany Hampton - December 31, 1969 - 0 comments