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Content and Copy
Vulnerable Branding: Keeping your company's voice honest
Effective digital content is an honest and adaptive reflection of an organization's human core.
Article - Kate Kiefer Lee - April 8, 2013 - 1 Comments
Evaluating the Usability of Web Photos
Photos have the power to make or break a users' experience—make sure they are communicating your message properly.
Article - James Chudley - March 29, 2013 - 3 Comments
Practicing What We Preach
In the same way that users need considerate and responsive feedback from digital experiences, employees need it from their organizations.
Article - Astrid Chow - March 28, 2013 - 0 Comments
Five UX Changes for Fixing Loyalty Programs
By improving user experience, brand loyalty programs can start living up to their business potential.
Article - Maya Jackson, Liang Zhang - March 26, 2013 - 1 Comments
A Matter of Character: Knowing your users and their stories
To design a product that fits into the story of users' lives, try looking at them as characters through the lens of a screenwriter.
Article - Sarah Doody - March 21, 2013 - 2 Comments
There are some simple things you can do to make sure your designs stay simple and user-centric.
Article - Jared Lewandowski - March 15, 2013 - 6 Comments
Visual Balance and Weight Allocation for Usability
Paying close attention to the visual path your website creates will reveal opportunities for reaching peak usability.
Article - Tammy Guy - March 14, 2013 - 9 Comments
Creating Savvy and Sophisticated User Experiences through Personalization
User-centered designers and researchers now have the tools and techniques to deliver more personalized (and valuable) experiences than ever before.
Article - Matthew Fiore - March 7, 2013 - 6 Comments
The Five Worst UX Mistakes Websites Make
There are many pitfalls that can sink a user's experience with a website, here are five of the worst.
Article - Susan Weinschenk, Ph.D. - March 6, 2013 - 17 Comments
When and Where to “Woohoo”
Crafting compelling and valuable copy requires infusing the brand's voice with a human tone that users respond to.
Article - John Caldwell - February 25, 2013 - 2 Comments