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I’m fascinated with the concept of applying storytelling principles to the processes of product development to create great user experiences. Of recent interest is the similarity between making a film and creating a digital product or service. ...

Article - Sarah Doody - March 21, 2013 - 2 comments - 0 attachments

Simplicity is at the core of what we do as user experience professionals. Its importance can be found in almost every design principle and guideline out there, evidenced in the work of everyone from IBM to Dieter Rams . Author Ken Segall even wro ...

Article - Jared Lewandowski - March 15, 2013 - 5 comments - 0 attachments

Balance is something all people strive to achieve in life as it gives us a sense of stability and strength. Our lives are full of dynamic forces influencing our daily routines and finding balance means creating priorities and allocating time to all area ...

Article - Tammy Guy - March 14, 2013 - 9 comments - 0 attachments

The trend of personalizing websites is finally in full swing. We’ve been talking about it for years—flirting with it in fits and starts—but now the tools are at our fingertips and the strategies have matured for providing complex personalized user exper ...

Article - Matthew Fiore - March 07, 2013 - 5 comments - 0 attachments

The user experience of websites has improved by leaps and bounds over the years, but I still run into sites that make me ask, “What were they thinking?!” From a design perspective, it’s easy to get caught up in internal squabbles (“No, no, THIS ...

Article - Susan Weinschenk, Ph.D. - March 06, 2013 - 12 comments - 0 attachments

Title 2:  Creating copy that elicits emotion and conforms to brand character As a writer for user experiences, I’m faced with many challenges: How do I get my customers ...

Article - John Caldwell - February 25, 2013 - 2 comments - 0 attachments

Leading a team of talented UX professionals is no easy task. Managing all that creative energy and the egos that go with it; figuring out ways to give everyone their desired level of input while keeping it relative to the project at hand; and having ...

Article - Jamal Jackson - February 19, 2013 - 5 comments - 0 attachments

Windows 8 arrived last year with a completely new type of user interface that targets tablet users without completely phasing out the traditional desktop. Questions continue to be raised regarding the success of this multi-interface operating ...

Article - Konstantinos Drachtidis - February 18, 2013 - 2 comments - 0 attachments

Prioritizing Web Usability combines the authors’ wisdom, experience, and hundreds of real-world user tests and contemporary Web site critiques to explain site design, user experience, usability testing, navigation, prioritizing usability issues, pag ...

Resource - Jakob Nielsen, Hoa Loranger - February 18, 2013 - 0 comments - 0 attachments

Too often, we view digital content from the perspective of the organization or business, rather than the user. No matter how beautiful your site design, how elegant your user interface , or how appropriate your information architecture , if yo ...

Article - Lindy Roux - February 13, 2013 - 0 comments - 0 attachments