Adobe and Condé Naste demo WIRED on Adobe AIR
Adobe just published an interesting blog post about Adobe and Condé Nast's unveiling of "a new digital magazine experience based on WIRED magazine" that's built using Adobe AIR and could conceivably work on iPads and iPhones. You can read more about the features and benefits of the app in Adobe's blog post, and here's a video of the app in action:
This is consistent with Adobe's efforts to have AIR be the "write-once, deploy-anywhere solution for both the mobile Web and apps" (Erick Schonfeld at TechCrunch) that we wrote about yesterday.
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Managing Editor, UX MagazineJonathan is a tech-focused jack of all trades and one of the Managing Editors of UX Magazine. He is also the author of the recent book Effective UI: The Art of Building Great User Experience in Software, published by O'Reilly Media. From 2005 to 2009, Jonathan helped found EffectiveUI, a leading UX strategy, design, and development agency focused on rich Internet, desktop, and mobile systems. Jonathan is on Twitter @first_day.
How many pages of ads will there be until you get to content? It was ~30 last 'paper' issue.
CN, the parent company of wired is not capable of thinking about the user. They will put soooooo many ads on the 'page' that the digital experience will be as unintuitive as the heinous experiences they've managed to create on their existing sites. CN is an old-school publishing company; their paradigm has not shifted and won't be shifting anytime in the near future. The heads of that company are some of the most profoundly backwards-thinking individuals who've ever tried to enter the world of digital publishing.
Just watching the "browse" navigation I would expect advertising to be more integrated into the content, less clustered before and after.
The pop-up page nav at the bottom looks like exactly the way I don't want to explore the content.