Looking at personas, goals, and scenarios relative to the characters, plot, and objective of a novel or movie can help designers avoid self-referential thinking.
With iOS 7, Apple seems poised to expand its reach into a wider portfolio of digital products, something designers should consider in the omnichannel world of mobile.
Being a successful mobile designer requires an evolved understanding of how people use their devices, a robust toolkit, and the flexibility to adapt to new technology.
The author of the new O'Reilly book, Lean UX: Applying lean principles to improve user experience, shares his thoughts on outcomes, iterations, and more.
