Flag

We stand with Ukraine and our team members from Ukraine. Here are ways you can help

Get exclusive access to thought-provoking articles, bonus podcast content, and cutting-edge whitepapers. Become a member of the UX Magazine community today!

Home ›› Business Value and ROI ›› 6 Key Questions to Guide International UX Research ›› How To Prototype And Influence People

How To Prototype And Influence People

by Aza Raskin
2 min read
Share this post on
Tweet
Share
Post
Share
Email
Print

Save

Generating support and buy-in using prototypes to sketch an idea and inspire participation.

One of the points I make in So You Want To Be A Designer is that the hardest part of software isn’t the process of creating software, it’s changing culture and influencing organizations. One of the strongest tools we have our repertoire in convincing others is prototyping and video: turning ideas into high-bandwidth communication artifacts. The goal of a prototype is to sketch an idea and to inspire participation: you are creating a narrative.

To put it another way, the value of an idea is zero unless it can be communicated. Below is the video of my talk on How To Prototype And Influence People. Not only that, but the video also includes a demonstration of live rapid prototyping! Now is your chance to see me code and debug in front of seventy-five people. It’s like pair programming with an entire room.


[ View this presentation on Vimeo ]

For those who do not want to sit through the 30-minutes romp and my rapid prototyping, here are the principals of prototyping that I explain fully in talk:

  1. Your first try will be wrong. Budget and design for it.
  2. Aim to finish a usable artifact in a day. This helps you focus and scope.
  3. You are making a touchable sketch. Do not fill in all the lines.
  4. You are iterating your solution as well as your understanding of the problem.
  5. Treat your code as throw-away, but be ready to refactor.
  6. Borrow liberally
  7. Tell a story with your prototype. It isn’t just a set of features.

The Rapid Prototype: A Zooming Twitter Streamer

The Slides


[ View this presentation on Slideshare ]

post authorAza Raskin

Aza Raskin

Called an interface guru by publications like Wired and Fast Company, Aza is the co-founder of Massive Health, and was until recently Creative Lead for Firefox. Previously, he was a founding member of Mozilla Labs. Aza gave his first talk on user interface at age 10 and got hooked. At 17, he was talking and consulting internationally. Aza has founded and sold two companies, including Songza.com, a minimalist music search engine that had over a million song plays in its first week. He also creates modular cardboard furniture called Bloxes. In another life, Aza has done Dark Matter research at both Tokyo University and the University of Chicago, from where he graduated with honors in math and physics.

Tweet
Share
Post
Share
Email
Print

Related Articles

Discover how personalization crosses the line from serving users to silently shaping them.

Article by Tushar Deshmukh
The Ethics of Personalization: When UX Crosses the Line from Helpful to Harmful
  • The article argues that personalization walks a fine ethical line between empowering users and quietly manipulating them.
  • It exposes how over-filtering doesn’t just limit content; it limits identity, replacing user curiosity with algorithmic compliance.
  • The piece calls on UX practitioners to treat ethical personalization as a foundational responsibility: one that demands transparency, fairness, and respect for human dignity.
Share:The Ethics of Personalization: When UX Crosses the Line from Helpful to Harmful
4 min read

Learn why your users decide whether to stay or leave before they even understand your product.

Article by Tushar Deshmukh
The Psychology of Onboarding: First Impressions Rule the Brain
  • The article argues that onboarding is not where users begin; it is where they decide whether to stay or leave.
  • It shows that most onboarding failures are not design problems; they are psychological ones.
  • The piece challenges designers to recognize that first impressions are cognitive anchors and that the brain rarely revises its judgments.
Share:The Psychology of Onboarding: First Impressions Rule the Brain
5 min read

Discover how “consent theater” manipulates the psychology of choice, and what ethical design should look like instead.

Article by Tushar Deshmukh
Consent Theater: Are Users Really in Control?
  • The article argues that digital consent mechanisms are designed to look ethical while engineering the opposite outcome.
  • It exposes how legal compliance and ethical design have become dangerously decoupled.
  • The piece challenges designers to recognize that user psychology can serve as a tool for empowerment or a means of manipulation — the choice is theirs.
Share:Consent Theater: Are Users Really in Control?
8 min read

Join the UX Magazine community!

Stay informed with exclusive content on the intersection of UX, AI agents, and agentic automation—essential reading for future-focused professionals.

Hello!

You're officially a member of the UX Magazine Community.
We're excited to have you with us!

Thank you!

To begin viewing member content, please verify your email.

Get Paid to Test AI Products

Earn an average of $100 per test by reviewing AI-first product experiences and sharing your feedback.

    Tell us about you. Enroll in the course.

      This website uses cookies to ensure you get the best experience on our website. Check our privacy policy and