UX Magazine | Defining and Informing the Complex Field of User Experience (UX)

Sachendra Yadav

Sr UX Strategist , Human Factors International

Expertise: Android, Apple iOS, Business Value and ROI, Contextual User Studies, Design, Heuristics, Human factors, Information Design and Architecture, Interaction Design, iPhone, Location-Based Services, Mobile Applications, Mobile Technology, Persuasive Design, Psychology and Human Behavior, Strategy, Tablet, The Business of UX, Touch, Usability, UX Education, Windows Phone, Working With Stakeholders

BIO

Sachendra Yadav is a Sr. UX Strategist at Human Factors International. He has worked in mobile user experience and product strategy since 2001, and has worked across the mobile value chain, including mobile operators, device manufacturers, app developers, and platform vendors. He holds patents in Usability/Human Factors and UI Design areas.

With a diverse background and passion for the many ways people interact with technology, Sachendra's expertise lies in creating intuitive and desirable products by blending users’ needs with business objectives.

Always keen to discover and share insights on the intricacies of technology, mobility and user experience, he jots down his thoughts on his blog.

Say hi on Twitter @sachendra.

ON THE WEB

Website: http://sachendra.wordpress.com

Twitter: http://twitter.com/sachendra

Facebook: http://www.facebook.com/sachendray

LinkedIn: http://www.linkedin.com/in/sachendra

Articles By This Author

Near Field Communication Will Make Our Daily Lives Better

NFC enables effortless access to the everyday tools and services we use.

September 07, 2011

Usability Issues in Pulse iPhone App

The adaptation of the Pulse interface from iPad to the iPhone by scaling it down created a broken user experience.

October 18, 2011

Framework for Designing for Multiple Devices

Designing for multiple devices involves more than just resizing content. Here's how to develop an effective strategy for a diverse range of devices and screen sizes.

November 01, 2011

App Review: Weathermob - Express How You Feel About the Weather

How Weathermob uses experience design to make an otherwise trite conversation fun and engaging.

January 12, 2012

Wunderlist's Cross-Platform Acquisition & Onboarding Process

A good example of best practices for designing a consistent, effective cross-platform onboarding experience.

April 10, 2012

The Proliferation and Potential of Gamification in Retail Banking

By making transactions more fun, banks can drive customer behavior, improve brand loyalty, and increase engagement.

March 18, 2013

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