Great post by Seth Godin this morning that is summed up with this: “By a factor of three, what you do is not nearly as important as how it makes people feel.” That should be the mantra of user experience. Read the full post.
nice heads-up, thanks!
Fixed. Thanks Steve!
FYI, your link to Seth Godin’s site is broken; the link points to “http://www.uxmag.com/www.sethgodin.typepad.com” but it should just point to http://www.sethgodin.typepad.com/ .