UX Magazine

Defining and Informing the Complex Field of User Experience (UX)
Article No. 120 February 7, 2007

Ms. Dewey

Just had to comment on that Microsoft Ms. Dewey viral we posted this week. Since when has being irrelevant and condescending been attractive, funny or even mildly interesting? While Ms. Dewey is undeniably easy on the eye, I just want her to shut up. Just like that Mac guy come to think of it. This is just a snobby, disconnected, pretentious version of the Subservient Chick minus the humour and novelty. Good to see they still “get it” — sigh.


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Alex is CEO of Sideshow , an award winning creative agency. You can read his blog here.

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