UX Magazine

Defining and Informing the Complex Field of User Experience (UX)
Article No. 131 March 2, 2007

Berkshire Hathaway

What does the web site for a company that earned $11.02 billion dollars in 2006 and has a single share of stocked price at $106,000.00 look like? See for yourself.

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Right there in the footer: “However, due to the limited number of personnel in our corporate office, we are unable to provide a direct response.”

I’m surprised they can afford an office ;)

They were going to hire a web designer, but ended up buying back one share instead.

it loads in a snap! good work!

Awesome-o!!!

Does what it says on the tin :-) No fuss, no frills, ahh the good old days…

Buffet is well-known for being one of the most frugal billionaires in the world. Dude has lived in Omaha his whole life. He is a fascinating guy.

16.9 Billion is how much the company gained in net worth last year, not how much the company is worth.

Not only does the guy still live in Omaha, he still lives in the house he bought for 31k in 1958.

Horrific.

Totally in line with the brand of the company… value oriented, no frills.

love that all the links show up in the “visited” color…

Don’t forget that all visited links show up in the “active” colour!

And take a look at the development of the site since 1997 at archive.org!

I’d only charge them 1 share of stock to do a redesign!

Their line of ACTIVEWEAR is quite spiffy though. Just be careful when you try to click on the buttons in the left navigation. At least it has pictures.

http://www.berkshirewear.com/

Their line of ACTIVEWEAR is quite spiffy though. Just be careful when you try to click on the buttons in the left navigation. At least it has pictures.

http://www.berkshirewear.com/

I’d only charge them 1 share of stock to do a redesign!

And take a look at the development of the site since 1997 at archive.org!

Don’t forget that all visited links show up in the “active” colour!

love that all the links show up in the “visited” color…

Totally in line with the brand of the company… value oriented, no frills.

Horrific.

16.9 Billion is how much the company gained in net worth last year, not how much the company is worth.

Not only does the guy still live in Omaha, he still lives in the house he bought for 31k in 1958.

Buffet is well-known for being one of the most frugal billionaires in the world. Dude has lived in Omaha his whole life. He is a fascinating guy.

Does what it says on the tin :-) No fuss, no frills, ahh the good old days…

Awesome-o!!!

it loads in a snap! good work!

They were going to hire a web designer, but ended up buying back one share instead.

Right there in the footer: “However, due to the limited number of personnel in our corporate office, we are unable to provide a direct response.”

I’m surprised they can afford an office ;)