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The Proliferation and Potential of Gamification in Retail Banking

  • Customer Experience, Design, E-commerce, Facebook, Gaming, Human factors, Personas, Product design, Product Releases and Redesigns, Storytelling, Usability, Video

By making transactions more fun, banks can drive customer behavior, improve brand loyalty, and increase engagement.

Article by Sachendra Yadav
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A Midwesterner’s Guide to Recruiting UX Designers

  • Design, Employee Experience, Information Design and Architecture, Interaction Design, Interface and Navigation Design, Internal Company Dynamics, Personal and Professional Development, Product design, Project Management, Research Methods and Techniques, Research Tools and Software, Video

Pulling top user-centered design talent away from the coasts is challenging, but it can be done using the right approach.

Article by Kyle Murphy
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6 min read
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Contextualization is the Key to Delivering Powerful, Personalized Digital Experiences

  • Analytics and Tracking, Augmented Reality, Browsers, Customer Experience, Design, E-commerce, Emotion, Information Design and Architecture, Interaction Design, Location-Based Services, Marketing and Brand, Psychology and Human Behavior, Research Methods and Techniques, Social Media Marketing, Video, Web

What “location, location, location” is to real estate, “context, context, context” is to user-centered design.

Article by Stephen Powers, Ron Rogowski
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4 min read
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The Five Worst UX Mistakes Websites Make

  • Content and Copy, Customer Experience, Design, E-commerce, Information Design and Architecture, Interaction Design, Interface and Navigation Design, Mobile Technology, New and Emerging Technologies, Prototypes, Tablet, Technology, Usability, User Acceptance Testing, Video

There are many pitfalls that can sink a user’s experience with a website, here are five of the worst.

Article by Susan Weinschenk, Ph.D.
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6 min read
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