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UX Strategy

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UX is More Than Screens: The Art of Designing Emotions

  • Artificial Intelligence, Design Thinking, Digital Transformation, Empathy, Human-Centered Design, UX Strategy

UX isn’t just about screens — it’s about feelings. This article explores why the future of UX depends on blending artificial and emotional intelligence to create truly human experiences.

Article by Krystian M. Frahn
IDEAS IN BRIEF
UX is More Than Screens: The Art of Designing Emotions
  • The article shows how Steve Jobs’ shift from “form follows function” to “form follows emotion” transformed design into a deeply human practice centered on empathy.
  • It explains that emotions drive perception, usability, and loyalty — making emotional intelligence essential to meaningful user experiences.
  • The piece argues that the future of UX lies in uniting artificial and emotional intelligence to create technology that feels truly human.
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6 min read

The Frame, the Illusion, and the Brief

  • Cognition, Critical Thinking, Design Process, Design Thinking, Human-Centered Design, UX Strategy

As AI takes on more of the solution work, the real craft of design shifts to how we frame the problem. This piece explores why staying with uncertainty and resisting the urge to rush to answers may be a designer’s most powerful skill.

Article by Morteza Pourmohamadi
IDEAS IN BRIEF
The Frame, the Illusion, and the Brief
  • The article highlights that as AI takes over more of the solution work, the designer’s true craft lies in framing the problem rather than rushing to solve it.
  • It shows how cognitive biases like the need for closure or action bias can distort our perception, making careful problem framing essential for clarity and creativity.
  • The piece argues that framing is itself a design act — a practice of staying with uncertainty long enough to cultivate shared understanding and more meaningful outcomes.
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3 min read

The Real Impact of AI on Designers’ Day-To-Day and Interfaces: What Still Matters

  • AI in UX, Artificial Intelligence, Design Tools and Software, Design Trends, Design Workflow, Human-AI Collaboration, Product Design, UX Design, UX Strategy

How is AI really changing the way designers work, and what still depends on human skill? This honest take cuts through the hype to show where AI helps, where it falls short, and what great design still demands.

Article by Oleh Osadchyi
IDEAS IN BRIEF
The Real Impact of AI on Designers’ Day-To-Day and Interfaces: What Still Matters
  • The article explores how AI is reshaping designers’ workflows, offering speed and support across research, implementation, and testing.
  • It argues that while AI is useful, it lacks depth and context — making human judgment, critical thinking, and user insight indispensable.
  • It emphasizes that core design principles remain unchanged, and designers must learn to integrate AI without losing their craft.
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9 min read

Hopeful Futures for UX Research

  • AI in UX, Career Development, Research Democratization, UX Research, UX Strategy

As UX research shifts and reshapes, how can researchers stay ahead? This article explores the changing landscape and how to thrive in it.

Article by James Lang
IDEAS IN BRIEF
Hopeful Futures for UX Research
  • The article explores how UX research is evolving, with roles shifting and adjacent skills like creativity and knowledge management becoming more important.
  • It looks at how non-researchers are doing more research work, and how this trend challenges traditional UX research careers.
  • The piece argues that researchers can stay relevant by adapting, staying curious, and finding new ways to share their value.
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16 min read
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