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Home ›› The Business of UX ›› Page 13

The Business of UX

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E*TRADE’s Digital Customer Experience

  • Business UX Leaders, Business Value and ROI, Customer Experience, Employee Experience, Internal Company Dynamics, Interviews, Mobile Applications, Mobile Technology, Privacy and Data Security, Strategy, The Business of UX

An interview with Tim Paul, Director of Product Management and User Experience at E*TRADE, about the growth and role of UX in the digitally driven company.

Article by Tim Paul
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12 min read
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The Adventures of Usability Girl

  • Analytics and Tracking, Business UX Leaders, Business Value and ROI, Product Releases and Redesigns, Strategy, Team Dynamics, The Business of UX, User Adoption, User Reported Feedback

How UX went from a one-person task to a strategic priority with a large team at AT&T Interactive.

Article by Stephanie Arnold
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10 min read
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Managing Vanguard’s Investor Experience

  • Business UX Leaders, Business Value and ROI, Customer Experience, Internal Company Dynamics, Research Methods and Techniques, Strategy, The Business of UX, Web

An interview the head of Vanguard’s Retail Client Experience Group.

Article by Alex Schleifer
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10 min read

Making User and Customer Experience a Business Competency

  • Agile and Iterative Process, Business UX Leaders, Business Value and ROI, Customer Experience, Internal Company Dynamics, Marketing and Brand, Strategy, The Business of UX

Forrester’s Harley Manning discusses customer and user experience strategy.

Article by Harley Manning, Forrester Research
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18 min read
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