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Home ›› The Business of UX ›› Page 13

The Business of UX

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The Adventures of Usability Girl

  • Analytics and Tracking, Business UX Leaders, Business Value and ROI, Product Releases and Redesigns, Strategy, Team Dynamics, The Business of UX, User Adoption, User Reported Feedback

How UX went from a one-person task to a strategic priority with a large team at AT&T Interactive.

Article by Stephanie Arnold
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10 min read
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Managing Vanguard’s Investor Experience

  • Business UX Leaders, Business Value and ROI, Customer Experience, Internal Company Dynamics, Research Methods and Techniques, Strategy, The Business of UX, Web

An interview the head of Vanguard’s Retail Client Experience Group.

Article by Alex Schleifer
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10 min read

Making User and Customer Experience a Business Competency

  • Agile and Iterative Process, Business UX Leaders, Business Value and ROI, Customer Experience, Internal Company Dynamics, Marketing and Brand, Strategy, The Business of UX

Forrester’s Harley Manning discusses customer and user experience strategy.

Article by Harley Manning, Forrester Research
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18 min read
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Crafting the UX of REI’s Retail Experience

  • Agile and Iterative Process, Business UX Leaders, Business Value and ROI, Content and Copy, Customer Experience, E-commerce, Internal Company Dynamics, Strategy, Team Dynamics, The Business of UX, Web, Working With Stakeholders

Translating REI’s warm, hand-crafted in-store experiences into the digital space.

Article by Samantha Starmer
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14 min read
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