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Team Dynamics

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The Adventures of Usability Girl

  • Analytics and Tracking, Business UX Leaders, Business Value and ROI, Product Releases and Redesigns, Strategy, Team Dynamics, The Business of UX, User Adoption, User Reported Feedback

How UX went from a one-person task to a strategic priority with a large team at AT&T Interactive.

Article by Stephanie Arnold
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10 min read
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Crafting the UX of REI’s Retail Experience

  • Agile and Iterative Process, Business UX Leaders, Business Value and ROI, Content and Copy, Customer Experience, E-commerce, Internal Company Dynamics, Strategy, Team Dynamics, The Business of UX, Web, Working With Stakeholders

Translating REI’s warm, hand-crafted in-store experiences into the digital space.

Article by Samantha Starmer
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14 min read

The FedEx UX Journey, Part 1

  • Business UX Leaders, Business Value and ROI, Customer Experience, Internal Company Dynamics, Interviews, Prototypes, Strategy, Team Dynamics

How FedEx is improving the user experience of its systems, building an effective UX practice area, and moving the entire company toward strong UX competency.

Article by Brice Stokes, Thomas Wicinski, Mike Downey
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22 min read
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Failing Fast: Getting Projects Out of the Lab

  • Adobe, Adobe AIR, Adobe Flash, Adobe Flex, Facebook, Google, Interviews, Marketing and Brand, New and Emerging Technologies, Rich Internet applications, Ruby on Rails, Strategy, Team Dynamics, The Business of UX, Twitter, User Acceptance Testing, User Adoption, Web, Web 2.0

A discussion amongst thought leaders from eBay, Discovery Channel, Google, and Adobe.

Article by Ryan Stewart, Alan Lewis, Scott Green, Randy Rieland, Tony Hillerson
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12 min read
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