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Strategy

Read these first

The creators of RedLaser, a popular iPhone app, tell the UX story behind their success.

Article by Jeffrey Powers, Vikas Reddy, Jeremy Olson
Share:How UX Can Drive Sales in Mobile Apps
23 min read
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How FedEx is improving the user experience of its systems, building an effective UX practice area, and moving the entire company toward strong UX competency.

Article by Brice Stokes, Thomas Wicinski, Mike Downey
Share:The FedEx UX Journey, Part 1
22 min read
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Getting companies to care about good experiences by bringing them into the conversation with users.

Article by Mark Hurst, Michael Grossman
Share:Mark Hurst Talks About Listening
19 min read
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Did you know UX Magazine hosts the most popular podcast about conversational AI?

Listen to Invisible Machines

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