- Customer Experience, Internal Company Dynamics, Marketing and Brand, Strategy, The Business of UX
Bringing together marketing and UX efforts in the management of digital touchpoints.
Article by David Moskovic
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Strategy
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- Agile and Iterative Process, Business UX Leaders, Business Value and ROI, Content and Copy, Customer Experience, E-commerce, Internal Company Dynamics, Strategy, Team Dynamics, The Business of UX, Web, Working With Stakeholders
Translating REI’s warm, hand-crafted in-store experiences into the digital space.
Article by Samantha Starmer
- Customer Experience, Strategy
Designers need to think beyond just the user’s journey to consider the experience of being a customer.
Article by Steve Workman
- Contextual User Studies, Ethnography, Strategy, User Reported Feedback
Ethnographic data collection methods used to understand populations or situations of interest.
Article by James Glasnapp, PARC
- Business UX Leaders, Business Value and ROI, Customer Experience, Internal Company Dynamics, Internal Company Systems and Intranets, Strategy, The Business of UX
How customer experience trends are affecting AAA’s business.
Article by Sylvia Veitia
- Analytics and Tracking, Research Methods and Techniques, Social Networking, Strategy, User Reported Feedback
Adopting social technologies in user research to get rapid, up-to-date user information and feedback.
Article by Alexander Negash
