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Translating REI’s warm, hand-crafted in-store experiences into the digital space.
Designers need to think beyond just the user’s journey to consider the experience of being a customer.
Ethnographic data collection methods used to understand populations or situations of interest.
How customer experience trends are affecting AAA’s business.
Adopting social technologies in user research to get rapid, up-to-date user information and feedback.
How the financial services company is building up its UX practice and culture.
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