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Strategy

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Book Excerpt: The Digital Crown

  • Content and Copy, Content Strategy, Customer Experience, Design, Digital Publishing and eBooks, Marketing and Brand, Product design, Search, SEO, and SEM, Strategy, Technology

An excerpt from The Digital Crown explains the goal of effective content: users immediately recognize it, know it is for them, know what to do, and do it.

Article by Ahava Leibtag
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3 min read
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Create Great UX in an Agile World by Conducting Lean UX Research

  • Agile and Iterative Process, Analytics and Tracking, Data visualization, Design, Development, iPhone, Mobile Applications, New and Emerging Technologies, Product design, Product Releases and Redesigns, Research Methods and Techniques, Research Tools and Software, Strategy, Team Dynamics, Technology, Usability, User Acceptance Testing

How lean UX research can help great experiences blossom in agile software development environments.

Article by Frank Guo
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7 min read
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Five Principles for Accommodating User Needs In Developer-Led Projects

  • Agile and Iterative Process, Business UX Leaders, Conferences, Customer Experience, Design, Development, Empathy, Interaction Design, Internal Company Dynamics, Marketing and Brand, New and Emerging Technologies, Product design, Project Management, Research Methods and Techniques, Strategy, Team Dynamics, Technology, The Business of UX, User Acceptance Testing, User Reported Feedback, Visual Design, Working With Stakeholders

Keeping the user at the center of developer-led projects requires empowering your team to think like the user.

Article by Tracy Brown
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7 min read
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Moneyball 2: How to Sweep the UX World Series

  • Analytics and Tracking, Business UX Leaders, Business Value and ROI, Consumer products, Customer Experience, Design, Design Tools and Software, Development, Information Design and Architecture, Input devices, Interaction Design, Interface and Navigation Design, Internal Company Dynamics, Product design, Product Releases and Redesigns, Project Management, Prototypes, Research Methods and Techniques, Strategy, Team Dynamics, Technology, Usability, User Acceptance Testing, Vendor-Client Relationships

Using statistical data wisely, like the characters in the baseball movie Moneyball, UX teams can leverage strikes one and two to get on base.

Article by Steve Tengler
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7 min read
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Four Myths About UX and How to Bust Them

  • Analytics and Tracking, Business Value and ROI, Consumer products, Decision Architecture, Design, Empathy, Human factors, Information Design and Architecture, Internal Company Dynamics, New and Emerging Technologies, Persuasive Design, Product design, Project Management, Psychology and Human Behavior, Research Methods and Techniques, Strategy, Team Dynamics, Technology, Usability, User Acceptance Testing, Visual Design, Working With Stakeholders

Despite becoming more commonplace and in-demand, user experience is still victim to a number of misconceptions—here, four of them are sent to slaughter.

Article by Brian Pagán
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6 min read
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Blurred Lines: Integrating development, management, and design to deliver great products

  • Agile and Iterative Process, Business Value and ROI, Customer Experience, Design, Design Tools and Software, Development, Employee Experience, Internal Company Dynamics, Personal and Professional Development, Product design, Project Management, Strategy, Team Dynamics, Technology, Vendor-Client Relationships

Excellent products that serve client goals and meet user needs depend on the collaboration of product management, product design, and software development.

Article by
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4 min read
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