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The Elements of a Style Guide

  • Content and Copy, Content Strategy, Design, Design Tools and Software, Employee Experience, Internal Company Dynamics, Internal Company Systems and Intranets, Marketing and Brand, Personal and Professional Development, Social Media Marketing, Social Networking, Strategy, Team Dynamics

A dynamic style guide won’t make your content great, but it will provide consistency, improve communication, save time, and support great content.

Article by Kate Kiefer Lee
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8 min read
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Two Ways Artificial Intelligence Contributes to Great User Experience

  • Artificial Intelligence, Design, Design Tools and Software, Emotion, Facebook, Interaction Design, iPad, iPhone, Mobile Technology, New and Emerging Technologies, Product design, Psychology and Human Behavior, Social Media Marketing, Social Networking, Tablet, Touch, Usability

A look at the two primary uses of AI—”instrumental” and “affective”—that significantly boost the UX of a product.

Article by Aria Haghighi
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6 min read
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Hey, Event Apps: Why So Serious?

  • Android, Conferences, Content and Copy, Design, Gestures, Input devices, Interaction Design, Interface and Navigation Design, iPhone, Location-Based Services, Marketing and Brand, Mobile Applications, Mobile Technology, New and Emerging Technologies, Product design, Research Methods and Techniques, Social Networking, Technology, Touch, User Reported Feedback

An experimental project for DrupalCon Portland becomes an opportunity to create a whimsical and useful event app that users will still remember after the conference ends.

Article by Beth Burghardt
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5 min read
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A Deep Dive Into Customer Experience

  • Analytics and Tracking, Business Value and ROI, Customer Experience, Design, Development, Employee Experience, Ethnography, Marketing and Brand, Mobile Applications, Research Methods and Techniques, Social Networking, Storytelling, Technology, Usability

Many of the tools in your UX kit can be put to work in customer experience, which looks at how customers perceive every interaction with a company.

Article by Kerry Bodine
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6 min read
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The Evolution of the Online Dating Experience

  • Analytics and Tracking, Apple, Business Value and ROI, Content and Copy, Customer Experience, Data visualization, Design, Emotion, New and Emerging Technologies, Psychology and Human Behavior, Social Networking, Technology, Twitter, Web

Getting into the nitty-gritty of online dating reveals a complex user experience evolving toward the ubiquity of social networking.

Article by Jayse Lee
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6 min read
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