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Social Media Marketing

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Two Ways Artificial Intelligence Contributes to Great User Experience

  • Artificial Intelligence, Design, Design Tools and Software, Emotion, Facebook, Interaction Design, iPad, iPhone, Mobile Technology, New and Emerging Technologies, Product design, Psychology and Human Behavior, Social Media Marketing, Social Networking, Tablet, Touch, Usability

A look at the two primary uses of AI—”instrumental” and “affective”—that significantly boost the UX of a product.

Article by Aria Haghighi
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6 min read
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How to Get the Most from Digital Customer Experience Investments

  • Analytics and Tracking, Business Value and ROI, Customer Experience, Design, Marketing and Brand, Mobile Applications, Mobile Technology, Product design, Product Releases and Redesigns, Project Management, Research Methods and Techniques, Social Media Marketing, Tablet, Technology, The Business of UX, Working With Stakeholders

Companies of all sizes are paying closer attention to customer experience elements in their digital offerings—here are some ways to maximize the ROI.

Article by Adele Sage
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3 min read
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Embracing the UX Spectrum

  • Consumer products, Design, Design Theory, Empathy, Flow and Immersion, Gaming, Interaction Design, Marketing and Brand, Product design, Research Methods and Techniques, Social Media Marketing, Strategy, Technology, Visual Design, Web

Empathy, creativity and systems thinking play crucial parts in the design of successful experiences and can also foster consensus within the UX community

Article by Jordan Clayton
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7 min read
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Libraries: A Canvas for Creating Meaningful User Experience

  • Business Value and ROI, Customer Experience, Data visualization, Employment and Hiring, Government and Public Services, Internal Company Dynamics, Social Media Marketing, Strategy, User Adoption

Now, more than ever before, public libraries are in a unique position to offer vanguard, tailored experiences to their users.

Article by Amanda L. Goodman
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6 min read
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Contextualization is the Key to Delivering Powerful, Personalized Digital Experiences

  • Analytics and Tracking, Augmented Reality, Browsers, Customer Experience, Design, E-commerce, Emotion, Information Design and Architecture, Interaction Design, Location-Based Services, Marketing and Brand, Psychology and Human Behavior, Research Methods and Techniques, Social Media Marketing, Video, Web

What “location, location, location” is to real estate, “context, context, context” is to user-centered design.

Article by Stephen Powers, Ron Rogowski
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4 min read
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When and Where to “Woohoo”

  • Business Value and ROI, Consumer products, Content and Copy, Content Strategy, Customer Experience, Design, Emotion, Empathy, Interface and Navigation Design, Marketing and Brand, Research Methods and Techniques, Social Media Marketing, Storytelling, Usability, User Acceptance Testing, User Reported Feedback, Vendor-Client Relationships, Working With Stakeholders

Crafting compelling and valuable copy requires infusing the brand’s voice with a human tone that users respond to.

Article by John Caldwell
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6 min read
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