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Research Methods and Techniques

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Creating Savvy and Sophisticated User Experiences through Personalization

  • Analytics and Tracking, Business Value and ROI, Content and Copy, Content Strategy, Contextual User Studies, Customer Experience, Data visualization, Design, Development, Direct Observation Research, Form design, Information Design and Architecture, Interaction Design, Interface and Navigation Design, Mobile Technology, Personas, Product design, Product Releases and Redesigns, Prototypes, Research Methods and Techniques, Strategy, Technology, User Acceptance Testing, Web

User-centered designers and researchers now have the tools and techniques to deliver more personalized (and valuable) experiences than ever before.

Article by Matthew Fiore
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5 min read
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Player-Centric Design: The UX of The Room

  • Agile and Iterative Process, Apple, Design, Gaming, Gestures, Interaction Design, Interface and Navigation Design, iPad, Product design, Prototypes, Research Methods and Techniques, Tablet, Technology, Touch, User Acceptance Testing

A major component of successful design, use-centered thinking guides the popular iPad puzzle game, The Room.

Article by John Ferrara
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7 min read
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Two Major Challenges with Speech-Recognition Technology

  • Apple, Consumer products, Design, Design Tools and Software, Development, Direct Observation Research, Gestures, Human factors, Information Design and Architecture, Input devices, Interaction Design, Interface and Navigation Design, iPhone, Product design, Research Methods and Techniques, Technology, Touch, Usability, Voice & Natural Language

An effective voice user interface requires solid error mitigation and the ability to actively demonstrate the capabilities of your design.

Article by Andrew Wagner
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5 min read
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When and Where to “Woohoo”

  • Business Value and ROI, Consumer products, Content and Copy, Content Strategy, Customer Experience, Design, Emotion, Empathy, Interface and Navigation Design, Marketing and Brand, Research Methods and Techniques, Social Media Marketing, Storytelling, Usability, User Acceptance Testing, User Reported Feedback, Vendor-Client Relationships, Working With Stakeholders

Crafting compelling and valuable copy requires infusing the brand’s voice with a human tone that users respond to.

Article by John Caldwell
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6 min read
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Five User Experience Lessons from Laura Dern

  • Agile and Iterative Process, Analytics and Tracking, Business Value and ROI, Contextual User Studies, Data visualization, Design, Development, Healthcare, Human factors, Information Design and Architecture, Interaction Design, Interface and Navigation Design, Marketing and Brand, Product design, Project Management, Prototypes, Research Methods and Techniques, Usability, User Acceptance Testing, User Reported Feedback, Voice & Natural Language, Working With Stakeholders

Potent lessons in improving user-centered designs from an unlikely source: Laura Dern.

Article by Steve Tengler
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8 min read
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Love, Hate, and Empathy: Why We Still Need Personas

  • Analytics and Tracking, Business Value and ROI, Contextual User Studies, Customer Experience, Design, Design Tools and Software, Development, Direct Observation Research, Human factors, Information Design and Architecture, Interaction Design, Interface and Navigation Design, Internal Company Dynamics, Marketing and Brand, Personas, Product design, Psychology and Human Behavior, Research Methods and Techniques, Research Tools and Software, Storytelling, Strategy, Usability, User Acceptance Testing, User Adoption, User Reported Feedback, Working With Stakeholders

Often mocked and misunderstood, when created with diligence and integrity, personas are an extremely valuable design tool.

Article by Kyra Edeker, Jan Moorman
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6 min read
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