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Research Methods and Techniques

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Creating a Customer Ecosystem Using Brand Experience Metaphors

  • Business Value and ROI, Consumer products, Customer Experience, Design, Design Theory, Design Tools and Software, Flow and Immersion, Marketing and Brand, Personas, Product design, Research Methods and Techniques, Storytelling, Strategy, Technology

Choosing a metaphor that helps us identify a brand’s character can provide a launching point for creating an effective customer journey.

Article by Tom Schneider
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3 min read
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Navigating the Mobile Jungle

  • Analytics and Tracking, Android, Business Value and ROI, Content and Copy, Content Strategy, Customer Experience, Design, E-commerce, Information Design and Architecture, Interaction Design, Interface and Navigation Design, iPad, iPhone, Mobile Applications, Mobile Technology, New and Emerging Technologies, Product design, Product Releases and Redesigns, Research Methods and Techniques, Search, SEO, and SEM, Tablet, Technology, Touch, Usability, User Acceptance Testing, Visual Design, Windows Phone

There’s enough data out there to confirm that designing for mobile should be a priority, and the numbers can also help you find the right solutions for your project.

Article by Toby Biddle
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4 min read
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A Co-Working Space with the Soul of a Coffee Shop at Workshop Cafe

  • Agile and Iterative Process, Analytics and Tracking, Business Value and ROI, Consumer products, Content and Copy, Content Strategy, Customer Experience, Design, Design for Experience Awards, Development, Internal Company Dynamics, Marketing and Brand, Mobile Applications, Mobile Technology, Product design, Product Releases and Redesigns, Project Management, Research Methods and Techniques, Team Dynamics, Technology, Usability, User Reported Feedback

A closer look at the results in the Complete Customer Experience category of the international Design for Experience awards, featuring the winner: Workshop Cafe.

Article by UX Magazine Staff
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5 min read
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Gaining UX Insight through Dyads and Triads

  • Consumer products, Customer Experience, Design, Direct Observation Research, Ethnography, Eye tracking, Facebook, iPad, Mobile Technology, Product design, Psychology and Human Behavior, Research Methods and Techniques, Research Tools and Software, Social Networking, Technology, Usability, User Acceptance Testing, User Reported Feedback

Studying small groups of friends or family using your product in a familiar setting can yield qualitative insights that improve your user experience.

Article by Gowri Penkar, James Breeze
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6 min read
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Seven Things Your Boss Needs to Know About UX

  • Agile and Iterative Process, Business UX Leaders, Business Value and ROI, Content and Copy, Content Strategy, Customer Experience, Design, Interaction Design, Interface and Navigation Design, Internal Company Dynamics, Marketing and Brand, Mobile Applications, Personal and Professional Development, Personas, Project Management, Research Methods and Techniques, Team Dynamics, Technology, Usability, User Reported Feedback, Vendor-Client Relationships, Working With Stakeholders

Giving your client, stakeholder, or boss a better sense of what UX entails and requires can make your project more successful.

Article by Joseph Dickerson
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4 min read
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Tobii EyeMobile Takes Eye Tracking Technology to New Heights

  • Accessibility, Business Value and ROI, Consumer products, Content and Copy, Content Strategy, Customer Experience, Design, Design for Experience Awards, Design Tools and Software, Eye tracking, Gestures, Government and Public Services, Healthcare, Input devices, Interaction Design, Interface and Navigation Design, Mobile Applications, Mobile Technology, New and Emerging Technologies, Product design, Product Releases and Redesigns, Research Methods and Techniques, Research Tools and Software, Tablet, Technology, Technology for the Common Good, Usability

A closer look at the results in the Accessibility category of the international Design for Experience awards, featuring the winner: Tobii EyeMobile.

Article by Josh Tyson
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6 min read
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