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Prompt Engineering

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The Prompt Is the New Brief

  • Artificial Intelligence, Content Strategy, Design Leadership, Design Process, Design Thinking, Design Workflow, Human-AI Collaboration, Prompt Engineering, UX × AI Series, UX Design

Every time you drafted a design brief, stating the goal, audience, constraints, and context, you were doing precisely what good AI prompting entails. There is a change of recipient. The ability is identical.

Article by Tushar Deshmukh
IDEAS IN BRIEF
The Prompt Is the New Brief
  • “Prompt engineering” can sound like a technical skill, but that image is not always accurate. In practice, good prompting is very much like writing a good design brief. Both require setting a goal, defining a target audience, setting constraints, providing context, and establishing evaluation criteria.
  • Designers are already doing these activities in practice. They have skills in writing briefs that they have developed during their careers that directly translate to fluency in AI prompting – they just might not have made the connection.
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17 min read

The End of Prompting: Why the Future of AI Experience Design Is Constraint-First

  • Artificial Intelligence, Conversational AI, LLM, Prompt Engineering, UX Design

Learn why prompt engineering is a false sense of control and why trustworthy AI must be built on what it can verify, not just what it can say.

Article by Yves Binda
IDEAS IN BRIEF
The End of Prompting: Why the Future of AI Experience Design Is Constraint-First
  • The piece claims that prompt engineering creates an illusion of control in AI systems and that the future of AI experience design lies in constraint-first architecture, where what a system can say is governed by what it can actually verify.
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8 min read

Designing Serendipity

  • AI-Augmented Design, Artificial Intelligence, Human-Computer Interaction, Interaction Design, Mobile App Development, Prompt Engineering, Serendipity, UI Design, UX Design

Discover how AI-powered gesture-based navigation is redefining app experiences, making interactions more intuitive and personalized. Explore the opportunities and challenges of this design revolution.

Article by Kevin Gates
IDEAS IN BRIEF
Designing Serendipity
  • This article explores the role of AI in enhancing app navigation through gesture-based interactions, emphasizing a shift from traditional menus to intuitive, swipe-driven experiences.
  • It examines the intersection of AI and interaction design, highlighting how machine learning can support user discovery by anticipating needs and surfacing relevant content.
  • The piece critically assesses the potential of gesture-based navigation to improve accessibility, user engagement, and overall app usability, while addressing design challenges and potential pitfalls.
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11 min read
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