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Onboarding: Best Move for User Retention in Mobile Apps

  • Android, Apple, Customer Experience, Empathy, Interface and Navigation Design, Mobile Applications, Onboarding

The onboarding process can impact your app’s success crucially. There are several onboarding best practices we suggest you keep in mind.

Article by Olga Kimalana
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4 min read

Using Conversational AI to Make Humans Better at Work, and Work Better for Humans

  • Automotive, Conversational Design, Customer Experience, Defining AI, Employee Experience, Employment and Hiring, Interaction Design, Onboarding, Voice & Natural Language

Ideas from Deloitte: How the next generation digital workplace will leverage technology to create personalized experiences for workers.

Article by Greg Vert
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11 min read

Employee Journey Mapping

  • Employee Experience, Human factors, Onboarding, Psychology and Human Behavior, Wireframes

Employee JM allows to analyze all the touchpoints between the employee and the company, identify particular moments that matter, and transform them into the wow-moments.

Article by Dzhannet Kashurnikova
IDEAS IN BRIEF
Employee Journey Mapping
  • Human Resources Department turns to Employee Experience in many companies. There are reasons for it: employers should meet millennials’ expectations from work, employee experience is directly connected to that of the client, there is a correlation between employee involvement and efficiency, employee innovation potential can be unleashed by implementing an employee experience approach.
  • 7 STEPS TOWARDS EFFICIENT EJM
    1. Identify your focus. CJM can be used in a particular area of interest within the HR framework or the whole trajectory of an employee in the company, including the employee’s “transition points” from one status to another.
    1. Identify your research audience and make a map of respondents. First, identify 2 types of respondents: stakeholders and users. Users can also be split into 2 categories: ideal user and extreme user.
    1. Make the interview-guide. Make your interview sound more like a conversation and do not turn it into an interrogation. Keep track of the purposes of the study and focuses of attention, but remember, that the questions do not necessarily have to appear in the predefined order.
    1. Conduct the interview. Dos: ask open questions, try to find the underlying cause, turn to the real experience of the person. Don’ts: merge several questions in one, ask hypothetical or projective questions, avoid pauses.
    1. Adapt the EJM template to your needs. Remember the four key components to your penalized EJM: actions performed by the person, the time required for action, the emotional response of the person, the person’s quotes.
    1. Analyze the results that you get. Things to pay attention to when working with the map: user experience gaps, time to take the steps, negative/positive remarks, and the emotional condition of the person.
    1. Regularly update EJM. It is a dynamic tool that will allow you to ‘feel your user’.
  • EJM Tools. Pen and paper for quick jobs and notes. Excel (google spreadsheet) for teamwork, data processing, and analytics. Miro to visualize the map or present the results to the team.
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7 min read

AI and HR: Will AI Chatbots Replace the Employee Handbook?

  • Artificial Intelligence, Design, Employee Experience, Employment and Hiring, Human factors, Onboarding

AI chatbot technology is now opening up to human resource departments ripe for intelligent automation.

Article by Samantha Saltzman
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6 min read
AI in HR-EmployeeHandbook_ArticleImage

Psychology and Power of Closure Experiences

  • Customer Experience, Emotion, Neuroscience, Onboarding, Psychology and Human Behavior

Psychological research suggests that the way we experience endings is important—first impressions last temporarily, while closure experiences are permanent.

Article by Joe Macleod
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4 min read
end exp

Differentiating with Design

  • Business Value and ROI, Consumer products, Customer Experience, Data visualization, Design, Development, Direct Observation Research, Flow and Immersion, Information Design and Architecture, Interface and Navigation Design, Onboarding, Product design, Project Management, Research Methods and Techniques, Software, Strategy, Technology, Usability, User Adoption, Visual Design

In an excerpt from her new book, How to Transform Your Ideas into Software Products, Mint.com’s founding engineering shows how strategic design can give you an edge.

Article by Poornima Vijayashanker
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9 min read
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