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To create products that identify with a user’s sense of self, you need to design for reflective processing.
Determining the crucial points of customer interaction can help you design experiences that connect, engage, and sell.
Considering a brand as a complex entity with its own story and set of values can help interaction designers connect with customers.
Create a long-term relationship with customers based on trust by reflecting their values in the identity of your brand.
Avoidable, unsanitary practices in error message design can cause a nasty case of brand poisoning.
Thinking of content as a two-way conversation with users for better, friendlier interactions.
Did you know UX Magazine hosts the most popular podcast about conversational AI?
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