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Global Products and Localization

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The Power of Localization in User Experience

  • Consumer products, Contextual User Studies, Customer Experience, Global Products and Localization, User Adoption, UX Education

How adapting our products to different locations led to better business results and happier users.

Article by Rotem Maor
IDEAS IN BRIEF
The Power of Localization in User Experience
  • In the article, the author describes how Wix, with over 238 million users, focuses on providing a localized experience for their non-English-speaking users.
  • Good localization builds trust with users, which benefits the business in the long run. The article demonstrates how Wix adapts to Japanese, French, Brazilian, and other cultures.
  • The author gives advice on how to promote localization in your own company:
    • Raise awareness of its importance and value.
    • Consider factors such as language, cultural sensitivity, currency, date formats, gender, and local etiquette.
    • Attribute resources to localization and involve them in the design process early on.
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5 min read

Announcing Winners of the 2016 UX Magazine Awards!

  • Accessibility, Business UX Leaders, Consumer products, Design, Design for Experience Awards, Design Tools and Software, E-commerce, Global Products and Localization, Government and Public Services, Healthcare, Information Design and Architecture, Interface and Navigation Design, Internal Company Dynamics, Internal Company Systems and Intranets, Marketing and Brand, Mobile Applications, Mobile Technology, New and Emerging Technologies, Personal and Professional Development, Personas, Presentations, Product Releases and Redesigns, Prototypes, Research Methods and Techniques, Software, Team Dynamics, Technology, Technology for the Common Good, The Business of UX, Usability, UX Magazine

All the winners have been chosen! Take a look.

Article by UX Magazine Staff
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6 min read
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Taste Victory with Design for Experience Private Roast Coffee

  • Accessibility, Agile and Iterative Process, Business Value and ROI, Content and Copy, Content Strategy, Design, Design for Experience Awards, Design Tools and Software, Development, Employee Experience, Enterprise Products, Global Products and Localization, Government and Public Services, Healthcare, Information Design and Architecture, Input devices, Interaction Design, Interface and Navigation Design, Internal Company Dynamics, Marketing and Brand, Mobile Applications, Mobile Technology, New and Emerging Technologies, Personal and Professional Development, Product design, Product Releases and Redesigns, Project Management, Prototypes, Requirements and Specifications, Research Methods and Techniques, Research Tools and Software, Software, Strategy, Team Dynamics, Technology, Ubiquitous Computing, Usability, User Acceptance Testing, User Adoption, Vendor-Client Relationships, Visual Design, Wireframes, Working With Stakeholders

We’re developing a special coffee for winners of the Design for Experience awards

Article by UX Magazine Staff
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1 min read
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Application Deadline Extended in the DfE Awards

  • Accessibility, Agile and Iterative Process, Analytics and Tracking, Automotive, Business Value and ROI, Consumer products, Content and Copy, Customer Experience, Design, Design for Experience Awards, Design Tools and Software, Employee Experience, Global Products and Localization, Government and Public Services, Healthcare, Information Design and Architecture, Input devices, Interaction Design, Marketing and Brand, Mobile Applications, Mobile Technology, Product design, Project Management, Short News, Software, Software as a Service, Technology, Ubiquitous Computing, Usability, Vendor-Client Relationships, Working With Stakeholders

The application deadline in the Design for Experience awards has been extended to March 14.

Article by UX Magazine Staff
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1 min read
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Writing English for Global Audiences

  • Business Value and ROI, Content and Copy, Content Strategy, Design, Global Products and Localization, Google, Marketing and Brand, Mobile Applications, Mobile Technology, Product design, Strategy

Global brands have local audiences and need to balance the demands of localization with the need for consistency in their content.

Article by Rhiannon Jones
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5 min read
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Help Us Find Examples of Great UX … Get a Free Book

  • Accessibility, Agile and Iterative Process, Analytics and Tracking, Android, Apple, Apple iOS, Automotive, Business Value and ROI, Consumer products, Content and Copy, Contests and Giveaways, Contextual User Studies, Customer Experience, Data visualization, Design, Design for Experience Awards, Design Tools and Software, Enterprise Products, Flow and Immersion, Global Products and Localization, Government and Public Services, Healthcare, Information Design and Architecture, Interaction Design, Interface and Navigation Design, Internal Company Dynamics, Internal Company Systems and Intranets, iPad, iPhone, Location-Based Services, Marketing and Brand, Mobile Applications, Mobile Technology, Motion and Animation, Neurology, New and Emerging Technologies, Persuasive Design, Product design, Product Releases and Redesigns, Project Management, Prototypes, Psychology and Human Behavior, Research Methods and Techniques, Research Tools and Software, Short News, Strategy, Tablet, Team Dynamics, Ubiquitous Computing, Usability, Vendor-Client Relationships, Visual Design, Voice & Natural Language, Wireframes, Working With Stakeholders

You can get free book from Rosenfeld Media by recommending someone for a Design for Experience award.

Article by UX Magazine Staff
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1 min read
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