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Flow and Immersion

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An intercept at the start of checkout on your e-commerce site frustrates users and may cost you far more sales than it gains you.

Article by John Boykin
Share:Half-Math and That Gushing Hole in Your Bucket
8 min read
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Armed with contextual data about your users, you can better categorize and personify them and customize app features for them.

Article by Mike Schneider, Skyhook Wireless
Share:Introducing a New World of Possibilities with “Appticipation”
4 min read
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We can push the limits of learned interaction patterns, paradigms, and visual language and trust users to embrace new UI experiences.

Article by Dominic Quigley
Share:It’s Time to Push the Limits of UI Design
3 min read
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The intersection of wearable tech, sensors, and connectivity is likely where the next major breakthroughs in experience design will take place.

Article by Dallas Sargent
Share:How Do We Create an Advanced Experience Ecosystem?
3 min read
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The success of a mobile app or site can be made—or broken—by how effectively it uses gestures and animations.

Article by Chris Bank
Share:Gestures & Animations: The Pillars of Mobile Design
5 min read
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A review of several layer- and code-based prototyping tools highlights opportunities to gain more control over your mobile prototypes.

Article by Bona Kim
Share:Comparing Popular Layer-Based and Code-Based Prototyping Tools
8 min read
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