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Eye tracking

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Combining Contextual Inquiry with Eye Tracking

  • Analytics and Tracking, Business Value and ROI, Contextual User Studies, Customer Experience, Design, Direct Observation Research, Eye tracking, Flow and Immersion, Information Design and Architecture, Input devices, Interaction Design, Interface and Navigation Design, New and Emerging Technologies, Product design, Product Releases and Redesigns, Research Methods and Techniques, Research Tools and Software, Technology, User Reported Feedback

Performing contextual inquiries with eye tracking can identify paint-points in user workflows and make a compelling case for change.

Article by James Breeze
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6 min read
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Book Excerpt: Eye Tracking the User Experience

  • Analytics and Tracking, Business Value and ROI, Design, Digital Publishing and eBooks, Eye tracking, Product design, Project Management, Research Methods and Techniques, Research Tools and Software, Strategy, Technology, Usability, User Acceptance Testing, Working With Stakeholders

An excerpt from the new Rosenfeld Media book, Eye Tracking the User Experience by Aga Bojko answers the question: to track or not to track?

Article by Aga Bojko
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5 min read
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Google Glass and the Experience of Experience

  • Design, Design Theory, Eye tracking, Google, Interaction Design, Mobile Technology, New and Emerging Technologies, Psychology and Human Behavior, Technology, User Adoption, Voice & Natural Language

Looking through the Google Glass (so to speak) with the help of Descartes and Peirce, one can see a product with a name that appeals to all users’ low-tech experiences.

Article by Rebekah Rousi
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6 min read
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Quantitative Research and Eye-Tracking: A match made in UX heaven

  • Analytics and Tracking, Consumer products, Customer Experience, Data visualization, Design, Eye tracking, Human factors, Interaction Design, Interface and Navigation Design, Product design, Psychology and Human Behavior, Research Methods and Techniques, Research Tools and Software, Technology, Usability, User Acceptance Testing, Working With Stakeholders

Usability testing becomes more effective when you combine quantitative data with eye tracking results that have been cross-referenced using qualitative research

Article by Alexis Conomos, James Breeze
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7 min read
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How to Design for the Gut

  • Analytics and Tracking, Design, Development, Emotion, Ethnography, Eye tracking, Facebook, Gaming, Interaction Design, Mobile Applications, Mobile Technology, Product design, Psychology and Human Behavior, Research Methods and Techniques, Research Tools and Software, Twitter, Usability, User Acceptance Testing, Web

Designing for visceral reactions in your users can create experiences that deliver emotional satisfaction and drive habitual use.

Article by Chuck Longanecker, Morgan Brown
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6 min read
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The Cloud is Hazy for Automotive UX

  • Automotive, Cloud Computing, Consumer products, Customer Experience, Design, Design Tools and Software, Development, Eye tracking, Gestures, Global Products and Localization, Heuristics, Input devices, Internal Company Systems and Intranets, Mobile Applications, Mobile Technology, New and Emerging Technologies, Privacy and Data Security, Product design, Product Releases and Redesigns, Prototypes, Research Methods and Techniques, Usability, User Acceptance Testing, Voice & Natural Language

Where user experience in cars is concerned, there are distinct advantages and disadvantages to moving systems to the cloud.

Article by Steve Tengler
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6 min read
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