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Empathy

Read these first

An intimate look at the hiring process of a successful, user-centered New York design firm.

Article by Alexa Curtis, John Payne
Share:Hiring the Right Designer
5 min read
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Designing for the Baby Boom generation requires an understanding of their unique fears, capabilities, and desires.

Article by Suzie Mitchell
Share:Romancing the Boomer
6 min read
romancing-the-boomer-small

Creating rewarding employee experiences requires in-depth research that digs up the roots of discontent.

Article by Liana Dragoman
Share:To Dwell Is To Garden
9 min read
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Effective digital content is an honest and adaptive reflection of an organization’s human core.

Article by Kate Kiefer Lee
Share:Vulnerable Branding: Keeping your company’s voice honest
7 min read
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Crafting compelling and valuable copy requires infusing the brand’s voice with a human tone that users respond to.

Article by John Caldwell
Share:When and Where to “Woohoo”
6 min read
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Service companies that are maintained by their users are growing in numbers and providing a new level of customer experience.

Article by Joe Macleod
Share:The Customer-Generated Service Revolution
5 min read
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