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The lack of cultural competence in conversational AI is a direct correlation to the inherent bias within it’s development.
Several times I noticed some of my peers, from Jr. Level to Sr. Level UX Designers, become unhinged by the fact that things weren’t going how they hoped or expected.
In building a website for conversions there are two major elements we are looking to convey — trust & personalization.
Labelling humans as something as simple as a “user” reduces human beings with complex thoughts, behaviours and actions to single heads interacting with a product.
Having diversity on your team means a wide array of perspectives and experiences which lead to greater levels of empathy and understanding of a larger audience.
We have gained empathy well, but it’s time to start applying it to meet human needs and desires.
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