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Emotion

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Are sites slighting members by giving “Sign Up” buttons more prominence than “Sign In” buttons?

Article by Josh Tyson
Share:Don’t Make Your Members Feel Small #wtfUX
2 min read
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Objectivity is key in the user testing phase of product development, and these six rules will keep your prototype ringing true.

Article by Gina McDuffie
Share:6 Rules for Staying Objective in the Testing Phase
5 min read
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Designing rewarding experiences for enterprise users means observing and learning from people who are extremely distributed and specialized.

Article by Steve Portigal
Share:QuickPanel: Insight at Scale
6 min read
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As the buying process moves online, smart businesses are adapting and realizing the necessity of reading and responding to the digital body language of their prospects.

Article by Liraz Margalit
Share:Designing for Different Online Personality Types
7 min read
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An adapted excerpt form “Hooked: How to Build Habit-Forming Products” explores strategies for designing technology users will find addictive.

Article by Nir Eyal
Share:How to Manufacture Desire
7 min read
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How MailChimp, Photojojo, and GrubHub use interactions that elicit joy, inspiration, and enlightenment to reward users on an emotional level.

Article by Husam Machlovi
Share:Increasing User Engagement with Rewarding Interactions
6 min read
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Did you know UX Magazine hosts the most popular podcast about conversational AI?

Listen to Invisible Machines

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