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Several times I noticed some of my peers, from Jr. Level to Sr. Level UX Designers, become unhinged by the fact that things weren’t going how they hoped or expected.
In building a website for conversions there are two major elements we are looking to convey — trust & personalization.
Labelling humans as something as simple as a “user” reduces human beings with complex thoughts, behaviours and actions to single heads interacting with a product.
Having diversity on your team means a wide array of perspectives and experiences which lead to greater levels of empathy and understanding of a larger audience.
We have gained empathy well, but it’s time to start applying it to meet human needs and desires.
With over 40 million users, Venmo has mastered being an application that allows people to easily make payments and requests. However, it lacks group functionality.
Did you know UX Magazine hosts the most popular podcast about conversational AI?
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