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Case study: Category hierarchy

  • Customer Experience, Design, Design Tools and Software, Mobile Applications, Mobile Technology, Usability, UX Magazine

Walk through the process of designing for hierarchy and learn its main challenges.

Article by Tornike Kurdadze
IDEAS IN BRIEF
Case study: Category hierarchy
  • Since choosing categories while filtering the content out can be complex and monotonous, it’s crucial to provide categories and subcategories in a visually appealing way.
  • Tornike Kurdadze, Flutter Engineer at Netguru, found a solution for the eCommerce app with multi-levels (about 5 of categories)
  • During testing and research, the author found that when creating hierarchical categories, there are several things to keep in mind:
    • Users should be able to see the path of his/her current selection
    • Users should be able to return to the parent or any descendant category easily
    • Child categories should be different from the parent one
    • Users should not have to scroll a lot
    • Users should be able to search with keywords
    • The overall interface should be smooth and intuitive
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How humans understand identity

  • Behavioral Science, Design, Emotion, Human factors, Personal and Professional Development, Usability, UX Magazine

What is identity and how to define it?

Article by Nima Kamoosi
IDEAS IN BRIEF
How humans understand identity
  • This article explores the different aspects of how a typical user understands concepts related to identity.
  • In order to explicitly understand abstract terms like “identity”, Nima Kamoosi**,** Founder at Universal Identity, suggests looking closely at the following points:
    • Definitions (reiteration of the basic terms and concepts)
    • Economic activities and mental models (our mental models have evolved with significant influence from the economic activities that help sustain us and our societies)
    • Multi-identity (a person’s self-identity morphs depending on the context of the social circle or context it is embedded in)
    • Identity as a tool (identity-related artifacts and tools)
  • The ultimate goal of understanding the mental models of typical users is building intuitive identity systems and applications.
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13 min read

Stop Bastardizing Design with False Empathy

  • Design, Design Theory, Emotion, Empathy, Psychology and Human Behavior

Empathy Building Ain’t Easy If You Do It Right

Article by Ovetta Sampson
IDEAS IN BRIEF
Stop Bastardizing Design with False Empathy
  • For empathy to be a successful part of design, it can’t just be an external reflection, it must be an internal activity that leads to transformative action.
  • Ovetta Sampson, principal design director at Microsoft, suggests considering 3 levels of empathy:
    1. Cognitive/intellectual empathy – talking to people, writing down what they said and sharing photos and quotes to communicate what they heard.
    2. Emotional empathy – when you feel what people feel, as though their emotions were contagious.
    3. Compassion empathy or empathetic concern – something we should thrive for when building empathy.
  • In order to build empathy in design, you need to decouple your experiences and your mental models associated with those experiences, from the product user.
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16 min read

Five Lessons Every Experience Designer Сan Learn From Stand-Up Comedians

  • Customer Experience, Design, Design Theory, UX Education, UX Magazine

What can UX designers learn from stand-up comedians?

Article by Jay Mays
IDEAS IN BRIEF
Five Lessons Every Experience Designer Сan Learn From Stand-Up Comedians
  • As experience design continues to become more widely adopted and utilized by organizations of every size, experience designers are more likely to find themselves presenting their ideas to stakeholders.
  • Many comedian techniques have special resonance in the realm of experience design.
  • Become a UX comedian by taking these simple steps:
    • Don’t prepare too much content
    • Start with a story
    • Communicate value before asking for an investment
    • Know how and when to improvise
    • Bear in mind that different stakeholders respond to different approaches
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8 min read

How to Redesign an App: When to Do It and What to Start With

  • Customer Experience, Design, Usability, UX Education, UX Magazine

How to redesign an app and what is the purpose of doing a redesign?

Article by Kateryna Mayka
IDEAS IN BRIEF
How to Redesign an App: When to Do It and What to Start With
  • Kateryna Mayk, a content specialist at a SaaS design agency who writes about UI/UX design, defines the purpose of doing a redesign and helps you know if its time for a redesign.
  • Learn more about common reasons for an app redesign:
    • Outdated aesthetics
    • Negative customer reviews
    • Complex interface
    • Rebranding
  • If you do decide to redesign your application, you should think carefully about how to improve not only the appearance (UI) but also the feel of the application (UX).
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9 min read

The high-impact UX design areas of 2022-2030

  • Customer Experience, Decision Architecture, Design, Design Theory, UX Education, UX Magazine

What can we learn from recent years about big emerging UX design problems to solve in the near and the far future?

Article by Yaron Cohen
IDEAS IN BRIEF
The high-impact UX design areas of 2022-2030
  • Even though the UX field is relatively young, it already has a high impact on various aspects of our life.
  • Yaron Cohen, the Senior UX Researcher at RBC, shares a collection of new interesting problems the UX community will likely tackle in the rest of the 2020s including. What these areas have in common is:
    • Solutions with focus on back-end technology
    • Low market concentration
    • The need for government regulation to boost trust
  • The author lays out four UX challenges to solve in the coming years:
    • Helping to make society environmentally-conscious
    • Facilitating international travel in the post-COVID era
    • Reimagining money through digital currencies
    • Decentralizing the Web with blockchain
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