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As put forth in his new book, Evil by Design, Chris Nodder argues that it’s acceptable to deceive users with persuasive design when it’s in their best interests.
While the complexity of modern systems can make designing for perfection a futile process, embracing the inherent messiness of digital design can forge better solutions.
Design should be supportive of users, but as design collides with sales and marketing, manipulative techniques are wielded with other goals in mind.
As UX moves closer to human-centered design, taking a values-led approach allows for deeper consideration of the many contexts within which users exist.
Empathy, creativity and systems thinking play crucial parts in the design of successful experiences and can also foster consensus within the UX community
By eschewing the design limitations of skeuomorphism and embracing the limitations of digital experiences, flat design has the potential to create great UX.
Did you know UX Magazine hosts the most popular podcast about conversational AI?
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