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Design Theory

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Stop Bastardizing Design with False Empathy

  • Design, Design Theory, Emotion, Empathy, Psychology and Human Behavior

Empathy Building Ain’t Easy If You Do It Right

Article by Ovetta Sampson
IDEAS IN BRIEF
Stop Bastardizing Design with False Empathy
  • For empathy to be a successful part of design, it can’t just be an external reflection, it must be an internal activity that leads to transformative action.
  • Ovetta Sampson, principal design director at Microsoft, suggests considering 3 levels of empathy:
    1. Cognitive/intellectual empathy – talking to people, writing down what they said and sharing photos and quotes to communicate what they heard.
    2. Emotional empathy – when you feel what people feel, as though their emotions were contagious.
    3. Compassion empathy or empathetic concern – something we should thrive for when building empathy.
  • In order to build empathy in design, you need to decouple your experiences and your mental models associated with those experiences, from the product user.
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16 min read

Five Lessons Every Experience Designer Сan Learn From Stand-Up Comedians

  • Customer Experience, Design, Design Theory, UX Education, UX Magazine

What can UX designers learn from stand-up comedians?

Article by Jay Mays
IDEAS IN BRIEF
Five Lessons Every Experience Designer Сan Learn From Stand-Up Comedians
  • As experience design continues to become more widely adopted and utilized by organizations of every size, experience designers are more likely to find themselves presenting their ideas to stakeholders.
  • Many comedian techniques have special resonance in the realm of experience design.
  • Become a UX comedian by taking these simple steps:
    • Don’t prepare too much content
    • Start with a story
    • Communicate value before asking for an investment
    • Know how and when to improvise
    • Bear in mind that different stakeholders respond to different approaches
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8 min read

The high-impact UX design areas of 2022-2030

  • Customer Experience, Decision Architecture, Design, Design Theory, UX Education, UX Magazine

What can we learn from recent years about big emerging UX design problems to solve in the near and the far future?

Article by Yaron Cohen
IDEAS IN BRIEF
The high-impact UX design areas of 2022-2030
  • Even though the UX field is relatively young, it already has a high impact on various aspects of our life.
  • Yaron Cohen, the Senior UX Researcher at RBC, shares a collection of new interesting problems the UX community will likely tackle in the rest of the 2020s including. What these areas have in common is:
    • Solutions with focus on back-end technology
    • Low market concentration
    • The need for government regulation to boost trust
  • The author lays out four UX challenges to solve in the coming years:
    • Helping to make society environmentally-conscious
    • Facilitating international travel in the post-COVID era
    • Reimagining money through digital currencies
    • Decentralizing the Web with blockchain
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9 min read

Influencing UX Stakeholder Values: 6 Ways to Convey the Significance of User Research

  • Contextual User Studies, Customer Experience, Design, Design Theory, Interviews, Product design, Project Management, Research Methods and Techniques

Has UX research ever been the priority for your stakeholders? If not, here are some ways to convey its significance.

Article by Sofya Savkina
IDEAS IN BRIEF
Influencing UX Stakeholder Values: 6 Ways to Convey the Significance of User Research
  • When stakeholders have insights around user needs, goals and behaviors, the team can make evidence-based decisions.
  • One of the most common pain points are having to communicate and prove the value of UX and user research to leadership.
  • One author shares some ideas to overcome this:
    1. Understand the “why” behind the push-back
    2. Speak your stakeholders’ language
    3. Don’t fight the battle alone
    4. Find and use tools made by the government, for the government
    5. Identify quick wins to show the value of UX faster
    6. Get better value for stakeholders out of the user research
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5 min read

A designer’s guide to anxiety

  • Customer Experience, Design, Design Theory, Product design, Psychology and Human Behavior

Wrestling with mental health on- and off-screen

Article by Jeremy Cherry
IDEAS IN BRIEF
A designer’s guide to anxiety
  • The global burden of anxiety disorders is constantly increasing, as does the need to discuss how technologies contribute to it and whether designers can alleviate the problem.
  • Although designers are not to blame for modern anxiety, they have the tools to incentivise healthier living.
  • Users, for their part, have to examine how they interact with technologies and how that affects their mental health.
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8 min read

I Want to Break Free

  • Customer Experience, Design Theory, Interaction Design, Product design, Visual Design

Why It’s Time to Leave UX Laws Behind

Article by Thomas Jaffe
IDEAS IN BRIEF
I Want to Break Free
  • In today’s frenetic technological age, there is less room for creativity and the one-size-fits-all approach often prevails when it comes to design.
  • Although automation has numerous benefits, it also over-relies on UX laws and decreases the eagerness to experiment. This, in turn, hinders innovation and promotes a restrictive UX approach that seeks to “trap” users.
  • UX/UI specialists have the power to reshift the focus in the current UX trends to foster creativity and give users more freedom.
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5 min read
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