Flag

We stand with Ukraine and our team members from Ukraine. Here are ways you can help

Become a member
Home ›› Design Theory ›› Page 13

Design Theory

See All Topics
Read these first

Using Research Synthesis to Build Better Products

  • Customer Experience, Design, Design Theory, Usability, UX Education, UX Magazine

A research synthesis as an essential step in performing user research. Follow this framework for conducting a quality Research synthesis.

Article by Alexis Neigel
IDEAS IN BRIEF
Using Research Synthesis to Build Better Products
  • A research synthesis is a powerful method to uncover new insights about users and surface durable insights about customers though it is not always considered an essential step in performing user research.
  • The more streams of insight are woven into the synthesis, — that is to say, insights from market research, sales, qualitative research, and quantitative research — the better your understanding of the user and customer you’re representing with your products and experiences will be.
  • Lexi Neigel, Senior UX Research Lead at Microsoft, shares a framework for conducting a quality research synthesis:
    • Step 1. Understand your motivations and goals for conducting a research synthesis.
    • Step 2. Start generating research questions to guide the synthesis.
    • Step 3. Begin your literature search.
    • Step 4. Manage and distill your user insights.
    • Step 5. Share and communicate your user insights.
    • Step 6. Maintain your research synthesis.
Read Article →
Share
Share:Using Research Synthesis to Build Better Products
8 min read
Using-Research-Synthesis-to-Build-Better-Products-article-image.png

Is “research” the best word to describe what UX researchers do?

  • Customer Experience, Design, Design Theory, Usability, UX Education, UX Magazine

As a UX researcher, using a different lingo to describe what you do could be beneficial to promoting the craft

Article by Yaron Cohen
IDEAS IN BRIEF
Is “research” the best word to describe what UX researchers do?
  • Learning languages can help you become a better UX professional as it matters for understanding humans.
  • There are different ways to reframe what UX researches do.
  • What’s so problematic with the word “research”?
    • It sounds academic
    • It sounds time-consuming and expensive
    • People confuse market and UX research
    • It sounds like a cost center to business managers
    • It sounds ambiguous
  • What to use instead of “generative research”:
    • Customer Discovery
    • Problem exploration
    • Benchmark/review of the current state
    • Opportunity mapping
  • What to use instead of “evaluative research”:
    • UX/Usability audit
    • Design evaluation/validation
    • Monitoring/review
  • UX researchers aren’t academic researchers so changing the lingo around what “Research” means in UX context is the means to achieve this goal.
Read Article →
Share
Share:Is “research” the best word to describe what UX researchers do?
8 min read
Is-research-the-best-word-to-describe-what-UX-researchers-do_-article-image.png

The Evolution of Experience Design

  • Business UX Leaders, Customer Experience, Design, Design Theory, Usability, UX Education, UX Magazine

The overview of current challenges and opportunities design faces and how BBC team can help designers out to enhance digital experience and understanding of the world.

Article by Dan Ramsden
IDEAS IN BRIEF
The Evolution of Experience Design
  • Dan Ramadan, Creative Director for UX Architecture & Content Design at BBC, tells about the current challenges and opportunities design faces by describing 3 stages of ‘the web’:
    • Challenges of the past (document retrieval)
    • Challenges of the present (control and contribution)
    • Challenges of the future (pervasive and ubiquitous)
  • Technology is as capable of solving problems as it is of creating them.
  • The team at BBC can explore how digital experience can enhance our understanding of the world, develop empathy for others, instill pride and commitment to the importance of the individual and the inherent value of shared values and cooperative society.
Read Article →
Share
Share:The Evolution of Experience Design
5 min read
Evolution-of-design-article-image.png

2-Year Prediction for CX/UX Professions

  • Customer Experience, Design, Design Theory, Usability, UX Education, UX Magazine

The divide between UX/UI Designers and CX Designers has started and it will deepen and widen before settling into a very new normal. Learn what future holds for CX/UX professions.

Article by Debbie Levitt
IDEAS IN BRIEF
2-Year Prediction for CX/UX Professions
  • Debbie Levitt gives 2-Year Prediction for CX/UX Professions where there are and will be 2 groups:
    • UX/UI Designers, UI/UX Designers, UX Designers, and Product Designers are often (but not always) visual designers who make wireframes
    • CX Researchers, CX Architects, CX Visual Designers, CX Content Strategists, and CX Data Scientists
  • UX/UI Designers are often visual designers who make wireframes and rarely have extensive knowledge of cognitive psychology, human behavior, and the true foundations of User Experience.
  • The CX Visual Designers believe in User-Centered Design, Human-Centered Design, in complete customer-centricity and put it into practice in every phase and every step of every task.
  • In the course of the next 2 years the world will keep fighting and trying to explain “the value of design” and “reasons to be customer-centric” in order to “save” CX and UX.
Read Article →
Share
Share:2-Year Prediction for CX/UX Professions
12 min read
CX-professions-article-image.png

How To Measure Success as a Designer?

  • Customer Experience, Design, Design Theory, Usability, UX Education, UX Magazine

The true definition of success for every designer is in the satisfaction of your customer and testimonials of its impact on their end-users. Here are 2 primary methods you can use to measure your success as a designer.

Article by John Olarinde
IDEAS IN BRIEF
How To Measure Success as a Designer?
  • John Olarinde suggests 2 primary methods to measure designers’ success:
    • Net Promoter Score (NPS)
    • Google’s HEART Framework
  • NPS measures customer satisfaction through three metrics:
    • Promoters
    • Passives
    • Critics
  • The HEART framework aims at measuring user experience on a large scale with the following five categories:
    • Happiness (the way people feel about your product)
    • Engagement (the way people use your product)
    • Adoption (this metric focuses on the increase in product adoption, i.e., the acquisition of new users)
    • Retention (this category deals with the number of users returning to use the product)
    • Task Success (the number of complete actions is an important metric)
  • In order to measure the success of the design, you need to put into consideration the level of stakeholder’s satisfaction as well as the time taken to design and implement the product without any additional costs and time overruns
Read Article →
Share
Share:How To Measure Success as a Designer?
4 min read
How-do-you-measure-success-in-design-article-image.png

What Can UX Designers Learn From The Uniquely Japanese Concept of Omotenashi?

  • Behavioral Science, Customer Experience, Design, Design Theory, Usability, UX Education, UX Magazine

Advocating empathetic design by anticipating user needs, taking pride in fulfilling them and sharing the knowledge

Article by Chris Kernaghan
IDEAS IN BRIEF
What Can UX Designers Learn From The Uniquely Japanese Concept of Omotenashi?
  • Japanese unique approach to creativity might be applied to understanding of design as a new way of thinking.
  • “Omotenashi” is about anticipating the needs of guests which may not be communicated in an obvious way.
  • UX Designers certainly aspire to the principles of “omotenashi” that can be applied to user-centered design and might even work in the context of an agile startup, or corporate behemoth.
Read Article →
Share
Share:What Can UX Designers Learn From The Uniquely Japanese Concept of Omotenashi?
4 min read
What-Can-UX-Designers-Learn-From-The-Uniquely-Japanese-Concept-of-Omotenashi_-article-image.png
✕

Did you know UX Magazine hosts the most popular podcast about conversational AI?

Listen to Invisible Machines

Join 740,000 designers, thinkers, and doers.

Become a member

This website uses cookies to ensure you get the best experience on our website. Check our privacy policy and

Accept policy