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The Three Lenses of UX: Because Not All UX Is the Same

  • Collaboration, Design Teams, UX Design, UX Roles, UX Strategy

Discover why the best designers don’t try to be “unicorns,” but learn which lens they lead with and how to team up for real impact.

Article by Oliver West
IDEAS IN BRIEF
The Three Lenses of UX: Because Not All UX Is the Same
  • The article suggests that UX isn’t one skill but three lenses: creativity, science, and business, and different roles naturally lead with different ones.
  • The piece illustrates that impact comes from identifying your skills and developing balanced teams, without trying to be excellent at everything.
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