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Design Models

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Just Grow Up: Why Design Maturity Models Might Be Harming Our Industry!

  • Design Models, Design Standards, Design Strategy, Design Thinking, Industry Trends, Innovation, UX Design

The article discusses how we use maturity models in design and argues that “immaturity” frequently reflects smart strategic choices. Instead of trying to reach ideal standards, we should focus on how design aligns with business objectives.

Article by Andy Budd
IDEAS IN BRIEF
Just Grow Up: Why Design Maturity Models Might Be Harming Our Industry!
  • The article questions how mature a design is. It states It states that some strategic decisions are called immature.
  • The piece uses budget airlines and luxury carriers as examples. These examples demonstrate that design decisions are based on business strategies, rather than universal standards.
  • The article says we should judge design based on how well it matches business goals, not by strict rules.
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