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Decision Architecture

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The 7 Steps of Using Journey Mapping to Optimize CX

  • Customer Experience, Decision Architecture, Design, Heuristics, Human factors, Interface and Navigation Design, Personas

Journey mapping is a sophisticated, simple, and especially powerful tool that can help designers perfect the customer experience.

Article by Ania Rodriguez
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4 min read
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The Environmental Cues that Affect our Online Decisions

  • Analytics and Tracking, Consumer products, Content and Copy, Content Strategy, Decision Architecture, Design Tools and Software, E-commerce, Flow and Immersion, Form design, Heuristics, Information Design and Architecture, Interface and Navigation Design, Product design, Psychology and Human Behavior, Research Methods and Techniques, Research Tools and Software, Visual Design

Users assess the perceived cognitive load of engaging with your product or service based on environmental cues they might not even be aware of—design accordingly.

Article by Liraz Margalit
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6 min read
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Six Myths about Data-Driven Design

  • Analytics and Tracking, Content and Copy, Decision Architecture, Design, Design Tools and Software, Development, Ethnography, Heuristics, New and Emerging Technologies, Product design, Project Management, Prototypes, Research Methods and Techniques, Usability, User Acceptance Testing, User Reported Feedback

Beyond algorithms, automation, A/B testing, and analytics, the goal of data-driven design is to develop a better understanding of everyday experience.

Article by Pamela Pavliscak
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7 min read
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Kicking Off the 2014 Design for Experience Awards

  • Accessibility, Agile and Iterative Process, Analytics and Tracking, Augmented Reality, Automotive, Business Value and ROI, Cloud Computing, Consumer products, Content and Copy, Content Strategy, Contextual User Studies, Customer Experience, Data visualization, Decision Architecture, Design, Design for Experience Awards, Design Theory, Design Tools and Software, Development, Direct Observation Research, E-commerce, Emotion, Empathy, Employee Experience, Enterprise Products, Ethnography, Eye tracking, Flow and Immersion, Gestures, Global Products and Localization, Government and Public Services, Healthcare, Human factors, Information Design and Architecture, Input devices, Interaction Design, Interface and Navigation Design, Internal Company Dynamics, Location-Based Services, Marketing and Brand, Mobile Applications, Mobile Technology, New and Emerging Technologies, Operating Systems, Personal and Professional Development, Personas, Persuasive Design, Product design, Product Releases and Redesigns, Project Management, Prototypes, Psychology and Human Behavior, Requirements and Specifications, Research Methods and Techniques, Research Tools and Software, Short News, Simplicity, Sketching, Social Media Marketing, Social Networking, Software, Software as a Service, Strategy, Tablet, Team Dynamics, Technology, Touch, Ubiquitous Computing, Usability, User Acceptance Testing, User Adoption, User Reported Feedback, UX Magazine, Video, Visual Design, Voice & Natural Language, Wireframes, Working With Stakeholders

The 2014 international Design for Experience awards program, presented by UX Magazine, is now accepting applications and recommendations.

Article by UX Magazine Staff
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2 min read
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Designing for Kids, Then and Now

  • Apple, Consumer products, Decision Architecture, Design Tools and Software, Flow and Immersion, Gaming, Gestures, Information Design and Architecture, Interaction Design, Interface and Navigation Design, iPad, Mobile Applications, Mobile Technology, Motion and Animation, New and Emerging Technologies, Product design, Tablet, Technology, Usability, Video, Web

In an excerpt from her new book Design for Kids, Debra Levin Gelman looks at how the relationship between children and technology has changed over the last three decades.

Article by Debra Levin Gelman
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5 min read
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Designing Effective Experiences for Financial Services

  • Decision Architecture, Design, Design Tools and Software, Human factors, Information Design and Architecture, Persuasive Design, Psychology and Human Behavior, Software as a Service, Strategy, Technology

Helping people make good financial decisions requires design that accounts for loss aversion and the salience of losses.

Article by Colleen Roller
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9 min read
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