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Content Strategy

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Say hello to the Adjusted-Wald Binomial Confidence Interval, a powerful method for making better user experience decisions

Article by Jim Lewis, Jeff Sauro
Share:A New Formula for Quantitative UX Decision Making
9 min read

Understanding how responsive design works and when to use it is the first step in getting the right content to users and reducing long-term site maintenance costs.

Article by Matt Holland, Kevin Stakem, Lindy Roux
Share:A Primer on Responsive Design
5 min read

In addition to assessing a website’s content quantity and quality, a proper content audit can help uncover substantive insights that influence design direction.

Article by Christopher Detzi
Share:From Content Audit to Design Insight
7 min read

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