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Home ›› Design ›› Behavioral Design

Behavioral Design

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Friction Science: Why Users Drop Off

  • Behavioral Design, Cognition, User Experience, User Psychology, UX Design

Find out why users really abandon your product. It’s not the button color or spacing. It’s something deeper.

Article by Tushar Deshmukh
IDEAS IN BRIEF
Friction Science: Why Users Drop Off
  • The article explains that users don’t abandon products because of bad design, but because of psychological friction that makes them uncomfortable.
  • It identifies four types of friction: cognitive, emotional, behavioral, and interaction.
  • The piece emphasizes that designers must focus on cognitive pathways and mental flow, not just visual interfaces, to keep users engaged.
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5 min read

From Guidance to Manipulation: the New Reality of UX

  • Behavioral Design, Design Ethics, Ethical Design, UX Design

Find out how modern UX design is starting to prioritize manipulation over empathy.

Article by Disha Shenoy
IDEAS IN BRIEF
From Guidance to Manipulation: the New Reality of UX
  • The article shows how modern UX is moving from supporting users to subtly changing their behavior.
  • It uses Instagram’s layout change as an example of how habits are used to get people to interact with content more.
  • The piece suggests that designers now have to choose between helping users and following growth targets.
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4 min read
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