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Conversational ai isn’t going anywhere – it’s going everywhere.

From User Experience To Customer Experience

Apple, Business UX Leaders, Customer Experience, Design, Human factors, Interaction Design, Internal Company Dynamics, Psychology and Human Behavior, Research Methods and Techniques, Team Dynamics, The Business of UX

In the age of the customer, finding common ground between CX and UX benefits everyone.

Article by Kerry Bodine

December 5, 2012

5 min read

Leveraging the Kano Model for Optimal Results

Apple, Data visualization, Design Tools and Software, Development, Personas, Product design, Research Methods and Techniques, Research Tools and Software, User Reported Feedback

Devised in the 1980s, the Kano Model proves itself an invaluable tool for modern research, when leveraged properly.

Article by Jan Moorman

October 9, 2012

11 min read

Scenario Design Unifies The Splinternet Experience

Content Strategy, Design Theory, Ethnography, Personas

Managing user experience across several digital touchpoints requires an understanding of consumers’ behaviors and goals.

Article by Ron Rogowski

September 7, 2012

4 min read

Taking the Mystery out of Hiring User Experience Talent

Information Design and Architecture, Interaction Design, Research Methods and Techniques, Strategy, The Business of UX, Visual Design

Finding the UX talent you are looking for can be a piece of you-know-what, as long as you know what you’re looking for and how to attract the right people

Article by Tom Broxton, Olga Khroustaleva